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Unit 1 Starting a Business（创办企业） 1

Text How to Launch a Business Abroad 1

Supplementary Reading Methods of Performance Evaluation 7

Unit 2 International Trade（国际贸易） 11

Text The Advantages of International Trade 11

Supplementary Reading Barriers to International Trade 14

Unit 3 International Finance（国际金融） 17

Text The Stock Market 17

Supplementary Reading International Monetary Fund 22

Unit 4 Business Organizations&Investment（商业组织与投资） 29

Text The Benefits of Foreign Direct Investment to Host Countries 29

Supplementary Reading World Bank 33

Unit 5 Marketing&Insurance（营销与保险） 37

Text E-Insurance for the Digital Age 37

Supplementary Reading The Five Ws of Marketing 42

Unit 6 Corporate Culture（企业文化） 45

Text What is Corporate Culture? 45

Supplementary Reading Creating a Culture of Innovation 51

Unit 7 Management（管理） 55

Text Management Defined 55

Supplementary Reading The Combination of Diversified Cultures 61

Unit 8 Trade Fairs（展销会） 65

Text Guangzhou Trade Fair 65

Supplementary Reading China Upgrades Urumqi Trade Fair,Eyes Broader Eurasia Prosperity 69

Unit 9 Economic Crisis（经济危机） 71

Text The Great Depression 71

Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis 77

Unit 10 WTO&China（世界贸易组织与中国） 79

Text A Closer Look at the WTO 79

Supplementary Reading WTO Spirit:a Win-Win for All 84

Unit 11 Advertising（广告） 87

Text Advertising Strategy 87

Supplementary reading 10 Differences between Advertising and Public Relations 94

Unit 12 Human Resources Management（人力资源管理） 97

Text The Tech Effect on Human Resources 97

Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs 102

Unit 13 Contract and Contract Law（合同与合同法） 107

Text Contractual Formation 107

Supplementary Reading Origins of Contract law 114

Unit 14 Securities and Securities Law（证券与证券法） 117

Text Securities Regulation in the United States 117

Supplementary Reading Sarbanes-Oxley Act 123

Unit 15 Commerce and Commercial Law（商业和商业法） 129

Text Commercial law 129

Supplementary Reading Basic Categories of Property 133

Key to the Exercises 137

References 146