经济管理专业英语PDF电子书下载

Chapter 1 Fundamentals of Management 1

Introduction 1

Lesson 1 What Skills and Competencies Do Successful Managers Possess? 1

Lesson 2 Building Trust:The Essence of Leadership 2

Lesson 3 Management by Objectives 4

Lesson 4 How Do You Create a Learning Organization? 6

Chapter 2 Fundamentals of Economics 18

Introduction 18

Lesson 1 How Individuals Make Decisions 18

Lesson 2 What's Wrong with Price Gouging? 21

Lesson 3 What the World Must Do to Kickstart growth? 23

Chapter 3 Business Administration 38

Introduction 38

Lesson 1 Types of Organizational Strategies 38

Lesson 2 Supply Chain Management Using Internet Technologies 41

Lesson 3 Organization Culture in MNCs 45

Chapter 4 Tourism Management 61

Introduction 61

Lesson 1 Go out to See the World 61

Lesson 2 Hotel Management 65

Lesson 3 Utilization and Conservation of the Tourism Resources 68

Chapter 5 Financial Management 80

Introduction 80

Lesson 1 The Cash Flow Cycle 80

Lesson 2 The Balance Sheet 81

Lesson 3 Financial Instruments and Markets 83

Chapter 6 Human Resource Management 92

Introduction 92

Lesson 1 Activities of HR Department 92

Lesson 2 The Human Resource Recruitment 95

Lesson 3 Motivating Workers 98

Chapter 7 Public Management 110

Introduction 110

Lesson 1 Three Big Questions in Public Management 110

Lesson 2 What Is the Policy Cycle? 112

Lesson 3 Community Participation 114

Lesson 4 E-Government in China 116

Chapter 8 Rural Areas Development 128

Introduction 128

Lesson 1 Governmental Support to Agriculture 128

Lesson 2 Promoting Rural Economic Development 131

Lesson 3 Developing Modern Agriculture 134

Chapter 9 International Economics and Commerce 145

Introduction 145

Lesson 1 Function of International Trade 145

Lesson 2 Why Nations Protect Their Industries 148

Lesson 3 What's the Job of Export Department? 151

Chapter 10 Development and Prospect of Chinese Economy and Management 166

Introduction 166

Lesson 1 Huawei:Seeking Its Own Path 166

Lesson 2 The Sino-dependency Index:Declaration of Chin-dependence 168

Lesson 3 China's Economy,Speed Isn't Everything 170

Reference 181