电子商务英语PDF电子书下载

Project 1 Internet and E-commerce 2

Task 1 An overview of the Internet 2

Task 2 An Overview of Electronic Commerce 9

Project 2 E-commerce Marketing 25

Task 1 B2B E-commerce Marketing 25

Task 2 B2C E-commerce Marketing 35

Task 3 C2C E-commerce Marketing 47

Project 3 The Security of E-commerce Marketing 62

Task 1 E-commerce Security 62

Task 2 Firewall 73

Task 3 Encryption and Authentication 84

Project 4 Electronic Trading 94

Task 1 Online Document Processing 94

Task 2 Online Shopping 104

Project 5 Practical Email Tool Outlook 114

Task 1 Email Account Settings and Security Protection 114

Task 2 Email Sending,Receiving and Saving 121

Project 6 Common Writing Elements in Electronic business Letter 134

Task 1 Electronic Business Letters Writing Format 134

Task 2 Electronic Business Letter Writing and Translation 138