管理创新 科教融合 2015经管人才培养模式创新国际研讨会 英文PDF电子书下载

Part 1 Enterprise Management 2

Dynamic Capabilities of Family Owned Business:Theoretical and Empirical Research&Zhao Yongjie Joe Teng 2

The Influences of Social Media Characteristics on Customer Participation in Social Media&Jiao Yongbing Gao Jing Yang Jian 13

Exploring Business Model Innovation Practice for Established Firms&Jiang Li 20

Diminishing Marginal Utility of Risk Probability&Zhang Xiaodong 24

Factors Motivates Customers to Participate in Social Commerce under the Influence of Role Stress and Conflict&Cai Rongjiang 29

Enterprise Technology Innovation and Intellectual Property Protection in Ningbo&Li Qi Peng Jing 32

Analyzing the Unique Business Model of IKEA&Alexandre Lucas 39

A Quick Analysis of McDonald's in USA&Emilie Fournier 43

Part 2 Logistics and Supply Chain Management 49

Evaluation Theory and Application of Logistics Enterprise Customer Satisfaction Degree&Jiao Xinlong 49

Study on Construction of Foreign Trade Service Supply Chain Based on Research of Foreign Trade Demand&Guo Chunrong Xu Yan 55

Game Analysis and Pushing Strategy of Low Carbon Supply Chain Cooperation&Zhang Xiaodong 62

Process of Providing Humanitarian Aid Logistics&Gumerov Rinat 66

Evaluation on Wisdom Degree of Enterprise in Smart City Construction:A Case Study of Ningbo Zhongtong Logistics Group&Zhu Geng Zhu Zhanfeng Zhao Jing 72

Influence of Environment Regulation on Sea Transport Industry&Hanna Soldatova 81

Part 3 Financial Management 88

Research on Relationship Between Corporate Governance and Financial Performance of Port Listed Companies&Wang Renxiang Du Yunchao 88

Cost Control Situation and Countermeasures of Hardware Manufacturing—A Case Study in Ningbo&Yao Liqiong Hong Lini Liu Yongbo 96

The Central Government,China Banking Regulatory Commission，and Rural Bank:Based on the Analysis of Double Principal-Agent Relationship&Li Hongyu 102

The Comparative Research on the Accounting Standard of Revenue Between China and America&Luo Meijuan 106

Correlation of Investment Cash Flow Sensitivity and Financial Constraints&Yu Zuwei Zhang Biao Shao Jishu Hu Hongwei Liu Sulang 111

Part 4 Management Science 128

Using the SSA Model to Analysis FDI,Fixed Asset Investment and Resident Consumption on Ningbo Economic Growth&Guo Yue Cai Jinfeng 128

Based on the Theory of Perceived Value the Study about the Influence of Bank Brand Image on Customer Loyalty&Gong Lingyu Wang Renxiang 139

Research on Paths of City Brand Internet Communication&Liu Hao Zhao Yongjie 149

Study on Ningbo Industrial Structure Development Based on Concentric Zone Theory&Xue Jingjing Zhu Zhanfeng Zhu Yiqing Li Qi 156

Risk Assessment of Ship Oil Spills in the Ningbo-Zhonshan Port&Zhao Yapeng 166

Study on Characteristics，Restrictive Factors and Countermeasures of Ningbo Cultural Industry&Qiao Wen Wang Xue 171

The Price of a City Dream—Rural Migrant Workers in China's Urbanization Process&Shen Xuelian 177

Research on Business Transformation at Tesco&Daniel Gille 181

Part 5 Management Engineering 186

Interactive System Dynamics Model Between Port and City&Yan Sen Mo Qunli 186

The Study of New Simple Method for 3×n Job-shop Scheduling Problem with Precedence Constraints&Jia Chunyu 193

Green Inland Navigation Developing Path of Zhejiang Province&Zhao Yapeng 199

A Sequencing Method for the Mixed-model Assembly Line in Consideration of the Car's Transportation Schedule on Land&Hugejile 204

The Development and Protection Research of the Island Resources in Zhejiang Province&Wang Shibiao Wang Ping Shen Gongming 209

Transportation Problems in China's Urbanization:Ways of Solving&Kryhin Illia 214

Part 6 Economy and Trade 222

An Empirical Research on Chinese FDI Development Path Based on Time Series Data and Provincial Panel Data&Gao Zhixiong 222

The Mechanism Analysis of the Impact of Trade Protection on Technological Innovation:A Level-innovation Model&Nie Honglong 229

Exploring the Way of Introducing European Products to China:Case Study in CALOR&Amélie Bacco 242

An Empirical Study on Sino-five Central Asian Countries Intra-industry Trade for Manufactures:The Perspective of One Belt and One Road&Zou Jiali Gao Zhixiong 246

Exploring the Development ofApple Inc&Amélie Poisson 254

Part 7 Comprehensive Innovation 259

Intellectual Capital's Effects on Performance of Chinese Listed Banks&Tang Xingui Xu Xiaofeng Zheng Jingjing 259

Organic Integration of Sino-American Accounting Teaching and Domestic Accounting Teaching—Based on Accounting Major Teaching Practice in Ningbo University of Technology&Liang Xuwen 268

Curriculum Design Based on Talent Training in Applied-oriented Undergraduate Universities&Wang Xue Qiao Wen Xie Xingheng 274

Enlightenment from TAFE in Australia to College English Teaching in China&Mo Qunli 278

The Application and Practice of the Inquiry Teaching Model in Management&Yao Lina 283

Analysis on the Relationship of Conception Education Change and Higher Education Innovation&Yan Zemin 289

Internet Addiction Problem among European Adolescents&Anatolii Reva 296