管理类实用英语PDF电子书下载

Project 1 Accounting 1

1.Situational Dialogues 1

2.Technical Terms and Expressions 5

3.Exercises 6

Project 2 Financial Statement Analysis 8

1.Situational Dialogues 8

2.Technical Terms and Expressions 13

3.Exercises 13

Project 3 Capital Raising and Investment 16

1.Situational Dialogues 16

2.Technical Terms and Expressions 20

3.Exercises 23

Project 4 Profit Distribution 26

1.Situational Dialogues 26

2.Technical Terms and Expressions 30

3.Exercises 31

Project 5 Marketing Strategies 34

1.Situational Dialogues 34

2.Technical Terms and Expressions 39

3.Exercises 41

Project 6 Marketing Mix 44

1.Situational Dialogues 44

2.Technical Terms and Expressions 48

3.Exercises 49

Project 7 Promotion Mix 52

1.Situational Dialogues 52

2.Technical Terms and Expressions 57

3.Exercises 58

Project 8 Customer Transaction Management 61

1.Situational Dialogues 61

2.Technical Terms and Expressions 65

3.Exercises 65

Project 9 Distribution Management 68

1.Situational Dialogues 68

2.Technical Terms and Expressions 71

3.Exercises 72

Project 10 Logistics Information System 74

1.Situational Dialogues 74

2.Technical Terms and Expressions 77

3.Exercises 78

Project 11 Warehousing and Inventory Management 81

1.Situational Dialogues 81

2.Technical Terms and Expressions 85

3.Exercises 86

Project 12 Transportation Management and Packaging 88

1.Situational Dialogues 88

2.Technical Terms and Expressions 92

3.Exercises 94

参考文献 97