中国电视市井化研究 英文PDF电子书下载

INTRODUCTION 1

The Rock and the Hard Place 1

Dynamic City,Tabloid TV 3

Key Research Questions 5

Methodology 5

The Arrangement of the Thesis 6

PART ONE CHINESE MEDIA IN TRANSITION 9

CHAPTER ONE FROM MAOISM TO MARKET 9

The First Period 9

The Second Period 10

The Third Period 12

The Fourth Period and the Party Principle 13

CHAPTER TWO INSTITUTIONAL SHIFTS 18

Shifting Governance—Decentralisation 18

Shifting Finances—The Growth of Advertising 26

Shifting Environments:The Rise of the Internet 33

Shifting Corporate Structure—Consolidation and Conglomeration 37

Shifting Horizons:Imports,Exports and Transnational Alliances 44

CHAPTER THREE PROGRAMMING RESPONSES 54

Changing Emphases—From Instruction to Audience Building 54

Commerce and Representation—Tabloidisation 58

Tabloidisation with Chinese Characteristics 71

PART TWO SHANGHAI:MEDIA CITY 80

CHAPTER FOUR SHANGHAI,A UNIQUE METROPOLIS 80

The City as a City State 80

The City as a Cultural Laboratory 81

The City as a Consumer Centre 87

The City as a Media Hub 88

Summary 91

CHAPTER FIVE BROADCASTING IN SHANGHAI 92

A City in Motion:Developments and Opportunities 99

Emerging Broadcasting Markets:Competition and Commercialism 103

Consolidation and Specialisation:The Rise of the Shanghai Media Group 107

CHAPTER SIX THE DEVELOPMENT OF DRAGON TV 119

Motivation 119

Ambitions 120

Corporate Strategies 123

Competitions and Competitors 128

Summary 132

PART THREE REORGANISING REPRESENTATIONS 134

CHAPTER SEVEN INSIDE DRAGON TV 134

Institutional Innovations 134

Programming Strategies 142

Dimensions of Tabloidisation 149

CHAPTER EIGHT TALKING POINTS:TONIGHT SHOW 153

Talk Shows in China 153

American vs. Dragon Tonight Show 155

A Case Study of Dragon's Tonight Show 157

CHAPTER NINE INVESTIGATIONS:DEPTH 105 169

Investigative Documentaries in China 169

A Case Study of Depth 105 173

Chinese-Style Tabloidisation in Depth 105 190

CHAPTER TEN POPULAR PLEASURES:GAME PLAYERS 192

The Gaming Culture in China 192

A Case Studv of Game Players 194

Chinese-Style Tabloidisation in Game Players 211

CONCLUSION 212

BIBLIOGRAPHY 215

INTERVIEWS 230

ACKNOWLEDGEMENTS 232