新起点职业英语读写教程 2PDF电子书下载

Unit 1 Be Your Own Boss 1

Warming-up 1

Ⅰ．TheTheme Word 1

Ⅱ．Sentence Writing——Start an Online Business 1

Ⅲ．Brainstorming 3

Intensive Learning—Online Business 3

Ⅰ．Word Ladder 3

Ⅱ．Text—Online Business 3

Ⅲ．Reading Comprehension 5

Ⅳ．Language Practice 6

Practical Writing—A project Tender 8

Ⅰ．Tips for Practical Writing 8

Ⅱ．Example 9

Ⅲ．Practical Translation 10

Ⅳ．Do It Yourself 10

Advanced Learning 11

Ⅰ．Theme Reading——How to Write a Business Plan 11

Ⅱ．Feature Reading—A Company Homepage 13

Ⅲ．Essay Writing—Reasons for Choosing a Company Motto 14

Unit 2 Trade shoWs and Fairs 15

Warming-up 15

Ⅰ．TheTheme Word 15

Ⅱ．Sentence Writing—Plan an Event 15

Ⅲ．Brainstorming 17

Intensive Learning—Event Budgeting 17

Ⅰ．Word Ladder 17

Ⅱ．Text—Event Budgeting 17

Ⅲ．Reading Comprehension 19

Ⅳ．Language Practice 20

Practical Writing—Letter to Organizers and Contractors 22

Ⅰ．Tips for Practical Writing 22

Ⅱ．Example 23

Ⅲ．Practical Translation 24

Ⅳ．Do It Yourself 25

Advanced Learning 25

Ⅰ．Theme Reading—An Event Proposal 25

Ⅱ．Feature Reading—An Exhibition Ad 27

Ⅲ．Essay Writing—An Event Ad 28

Unit 3 Under Contract 29

Warming-up 29

Ⅰ．The Theme Word 29

Ⅱ．Sentence Writing—Terms and Conditions 29

Ⅲ．Brainstorming 31

Intensive Learning—What Is the Contract 31

Ⅰ．Word Ladder 31

Ⅱ．Text—What Is the Contract 32

Ⅲ．Reading Comprehension 33

Ⅳ．Language Practice 34

Practical Writing—A Sales Contract 36

Ⅰ．Tips for Practical Writing 36

Ⅱ．Example 36

Ⅲ．Practical Translation 38

Ⅳ．Do It Yourself 39

Advanted Learning 40

Ⅰ．Theme Reading—Letters of Credit and Drafts 40

Ⅱ．Feature Reading—Sales Contract 41

Ⅲ．Essay Writing—Write Four Consequences of Breaching a Contract 43

Unit 4 Workflow Improvement 44

Warming-up 44

Ⅰ．The Theme Word 44

Ⅱ．Sentence Writing—Clothes Making Workflow 44

Ⅲ．Brainstorming 46

Intensive Learning—Workflow Management 46

Ⅰ．Word Ladder 46

Ⅱ．Text—Workflow Management 46

Ⅲ．Reading Comprehension 48

Ⅳ．Language Practice 49

Practical Writing Work Report 51

Ⅰ．Tips for Practical Writing 51

Ⅱ．Example 52

Ⅲ．Practical Translation 53

Ⅳ．Do It Yourself 53

Advanced Learning 54

Ⅰ．Theme Reading—Example of a Service Request Business Process 54

Ⅱ．Feature Reading—An Advertisement on the Workflow Management Software 56

Ⅲ．Essay Writing—Design a Workflow Software 57

Unit 5 Professional Ethics 58

Warming-up 58

Ⅰ．The Theme Word 58

Ⅱ．Sentence Writing—Enhancing Teamwork 58

Ⅲ．Brainstorming 60

Intensive Learning Business Ethics and Integrity 60

Ⅰ．Word Ladder 60

Ⅱ．Text—Business Ethics and Integrity 60

Ⅲ．Reading Comprehension 62

Ⅳ．Language Practice 63

Practical Writing—Letter of Resignation 65

Ⅰ．Tips for Practical Writing 65

Ⅱ．Example 66

Ⅲ．Practical Translation 67

Ⅳ．Do It Yourself 68

Advanced Learning 68

Ⅰ．Theme Reading—Leave with Dignity 68

Ⅱ．Feature Reading—An Employee Performance Evaluation Form 70

Ⅲ．Essay Writing—Green VS.GDP 72

Unit 6 Modern Project Management 73

Warming-up 73

Ⅰ．The Theme Word 73

Ⅱ．Sentence Writing—Project Management 73

Ⅲ．Brainstorming 75

Intensive Learning—Become a Project Manager 75

Ⅰ．Word Ladder 75

Ⅱ．Text—Become a Project Manager 75

Ⅲ．Reading Comprehension 77

Ⅳ．Language Practice 78

Practical Writing—Letter of Intent to Award 80

Ⅰ．Tips for Practical Writing 80

Ⅱ．Example 81

Ⅲ．Practical Translation 82

Ⅳ．Do It Yourself 84

Advanced Learning 84

Ⅰ．Theme Reading—project Management Approaches 84

Ⅱ．Feature Reading—Letter of Intent for Business 87

Ⅲ．Essay Writing—Reasons for Becoming a Project Manager 89

Unit 7 0ral Presentations 90

Warming-up 90

Ⅰ．The Theme Word 90

Ⅱ．Sentence Writing—Occasions for Oral Presentation 90

Ⅲ．Brmnstorming 92

Intensive Learning—How to Organize a Presentation 92

Ⅰ．Word Ladder 92

Ⅱ．Text—How to Organize a Presentation 92

Ⅲ．Reading Comprehension 94

Ⅳ．Language Practice 95

Practical Writing—Oral Presentation 97

Ⅰ．Tips for Practical Writing 97

Ⅱ．Example 98

Ⅲ．Practical Translation 99

Ⅳ．Do It Yourself 100

Advanced Learning 101

Ⅰ．Theme Reading—An Oral Speech 101

Ⅱ．Feature Reading—What Is a Weekly Sales Analysis Report 102

Ⅲ．Essay Writing—A Public Speech：Environment or Economy 104

Unit 8 Quality Matters 105

Warming-up 105

Ⅰ The Theme Wnrd 105

Ⅱ．Sentence Writing—Ways to Improve Quality 105

Ⅲ．Brainstorming 107

Intensive Learning—What’s Quality Control 107

Ⅰ．Word Ladder 107

Ⅱ．Text—What’s Quality Control 107

Ⅲ．Reading Comprehension 108

Ⅳ．Language Practice 110

Practical Writing—Description of Graphs 112

Ⅰ．Tips for Practical Writing 112

Ⅱ．Example 113

Ⅲ．Practical Translation 115

Ⅳ．Do It Yourself 115

Advanced Learning 116

Ⅰ．Theme Reading—The Homely Touch of the Highest Quality Standards at McDonald’s 116

Ⅱ．Feature Reading—Email of A Reply to a Complaint Letter 118

Ⅲ．Essay Writing—A Complaint Letter 119

Unit 9 Buying strategies 120

Warming-up 120

Ⅰ．The Theme Word 120

Ⅱ．Sentence Writing—Help Your Customers Make the Right Choice 120

Ⅲ．Brmnstorming 122

Intensive Learning—Buying Process 122

Ⅰ．Word Ladder 122

Ⅱ．Text—Buying Process 123

Ⅲ．Reading Comprehension 124

Ⅳ．Language Practice 126

Practical Writing—An Enquiry Letter 128

Ⅰ．Tips for Practical Writing 128

Ⅱ．Example 129

Ⅲ．Practical Translation 130

Ⅳ．Do It Yourself 130

Advanced Learning 131

Ⅰ．Theme Reading—Types of Buying 131

Ⅱ．Feature Reading—A Letter of Quotation 133

Ⅲ．Essay Writing—Reasons for Modified Rebuy 134

Unit 10 Problem Resolutions 135

Warming-up 135

Ⅰ．The Theme Word 135

Ⅱ．Sentence Writing—Signs of Being under Stress 135

Ⅲ．Brainstorming 137

Intensive Learning—How to Dealwith the Unexpected 137

Ⅰ．Word Ladder 137

Ⅱ．Text—How to Deal with the Unexpected 137

Ⅲ．Reading Comprehension 138

Ⅳ．Language Practice 140

Practical Writing—A Complaint Letter 142

Ⅰ．Tips for Practical Writing 142

Ⅱ．Example 142

Ⅲ．Practical Translation 144

Ⅳ．Do It Yourself 145

Advanced Learning 145

Ⅰ．Theme Reading—Handling Work Stress 145

Ⅱ．Feature Reading—Occupational Safety and Health 147

Ⅲ．Essay Writing—A Compensation Letter 148