新编商务英语阅读教程 第2版PDF电子书下载

Unit One（经济学） 1

Text Ten Principles of Economics 2

Supplementary Reading The Turning Point 33

Unit Two（国际贸易） 45

Text Principles of the Trading System 46

Supplementary Reading Could China Overtake U.S.as Global Trader ？ 72

Unit Three（金融学） 81

Text The Balance of Payments 82

Supplementary Reading East Asia’s Foreign Exchange Rate Policies 117

Unit Four（管理学） 125

Text Strategic Management 126

Supplementary Reading Three Keys to Flourishing in Trying Times 159

Unit Five（营销学） 167

Text Focusin Marketing Strategy with Segmentation and Positioning 168

Supplementary Reading The Legacy That Got Left on the Shelf 191

Unit Six（会计学） 201

Text An Introduction to Accounting Concepts 202

Supplementary Reading Global Accounting Effort Gains A Step 227

Unit Seven（国际商务） 231

Text International Business 232

Supplementary Reading Huawei： Cisco’s Chinese Challenger 259

Unit Eight（电子商务） 267

Text Electronic Commerce 268

Supplementary Reading Promotions Drive Sales on Singles’ Day 295

（课外阅读参考） 303