商务英语PDF电子书下载

Unit 1 1

Text:Ethics and Business Ethics:A General View 1

Exercises 6

Extensive Reading:How Does Ethics Work in Ecosystem Protection? 8

Reference Translation of the Main Text：第一单元 伦理学和商业伦理：一种普遍看法 14

Reference Answer 17

Unit2 19

Text:Strategic Management 19

Exercises 23

Extensive Reading:McDonald's Plan to Win 25

Reference Translation of the Main Text：第二单元 战略管理 27

Reference Answer 30

Unit 3 32

Text:The Why,What and How of Mangement Innovation 32

Exercises 38

Extensive Reading:The Case for Innovation and Talent Management 40

Reference Translation of the Main Text：第三单元 管理创新的缘由、内容以及方式 44

Reference Answer 47

Unit 4 49

Text:Knowledge Sharing 49

Exercises 53

Extensive Reading:Customer Participation in Service Innovation 55

Reference Translation of the Main Text：第四单元 知识共享 57

Reference Answer 60

Unit 5 62

Text:Crossculture and Its Implication on Management 62

Exercises 66

Extensive Reading:Hofstede's Cultural Dimensions:A Useful Cultural Analysis Model 68

Reference Translation of the Main Text：第五单元 跨文化及其对管理的启示 73

Reference Answer 75

Unit 6 77

Text:Human Resource Management and Competitive Advantage 77

Exercises 84

Extensive Reading:Implement a Successful Performance Management Process 86

Reference Translation of the Main Text：第六单元人力资源管理与竞争优势 93

Reference Answer 97

Unit 7 99

Text:Conceptual Framework of Accounting Theory 99

Exercises 104

Extensive Reading:Examining the Differences between United States Generally Accepted Accounting Principles(U.S.GAAP)and International Accounting Standards(IAS):Implications for the Harmonization of Accounting Standards 106

Reference Translation of the Main Text：第七单元会计基本理论架构 113

Reference Answer 116

Unit 8 118

Text:A Global View of Operations 118

Exercises 122

Extensive Reading:Service Operations 124

Reference Translation of the Main Text：第八单元全球视野下的运作管理 129

Reference Answer 131

Unit 9 134

Text:Management Information System 134

Exercises 139

Extensive Reading:ERP Plans and Decision-support 141

Reference Translation of the Main Text：第九单元 管理信息系统 146

Reference Answer 149

Unit 10 151

Text:Reverse Logistics:Definition and Scope 151

Exercises 157

Extensive Reading:Reverse Logistics is the Key for Remanufacturing and a Sustainable Development 158

Reference Translation of the Main Text：第十单元 逆向物流：定义与范围 165

Reference Answer 168

Unit 11 170

Text:Financial Derivatives 170

Exercises 175

Extensive Reading:Understanding the Risks 177

Reference Translation of the Main Text：第十一单元 衍生金融工具 183

Reference Answer 185

Unit 12 187

Text:Auction Theory 187

Exercises 192

Extensive Reading:A New Online Auction:Swoopo 195

Reference Translation of the Main Text：第十二单元 拍卖理论 200

Reference Answer 203

参考文献 206