实用商务英语信函写作PDF电子书下载

Overview of Business Communication 1

Part Ⅰ Fundamentals of Business Letter Writing 4

Module 1 Essentials of Business Letters 4

Module 2 Principal Parts and Layout of Business English Letters 21

Module 3 Main Parts of the Body of Business Letters,Beginning and Ending 33

Module 4 Referring to Something,Conveying Good/Bad News,Saying What You Can/Cannot Do and Providing Reasons 42

Module 5 Making/Answering Requests and Making Apologies 52

Module 6 Attracting Recipient's Attention,Making Complaints and Giving Warnings 67

Part Ⅱ Practical English Writing for International Business 80

Module 7 Establishing Business Relations 80

Module 8 Status Inquiry 95

Module 9 Inquiries and Replies 108

Module 10 Offers and Counter-offers 123

Module 11 Orders and Acceptance 143

Module 12 Payment Terms 163

Module 13 Insurance 186

Module 14 Packing 206

Module 15 Shipping 223

Module 16 Complaints/Claims and Adjustments 239

Module 17 Agency 256

Module 18 Electronic Mail 269

Part Ⅲ Comprehensive Import and Export Simulation 284

Module 19 Comprehensive Export Simulation 284

Module 20 Comprehensive Import Simulation 297

References 304