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电子商务英语  第2版
电子商务英语  第2版

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  • 电子书积分:8 积分如何计算积分?
  • 作 者:兰征主编;陈怡帆副主编
  • 出 版 社:北京:机械工业出版社
  • 出版年份:2011
  • ISBN:9787111344216
  • 页数:105 页
图书介绍:本书主要介绍了有关电子商务基础,网络营销,电子支付与网络安全。
《电子商务英语 第2版》目录

Unit One Brief Introduction to Internet 1

Lesson 1 1

Warm-up 1

Reading 2

Language Study 3

Listening and Speaking 4

Role Play 5

For Further Study 5

Translation 5

Lesson 2 7

Warm-up 7

Reading 8

Language Study 10

Listening and Speaking 11

Role Play 12

For Further Study 12

Translation 13

Unit Task 14

Unit Two Brief Introduction to Electronic Commerce 15

Lesson 3 15

Warm-up 15

Reading 16

Language Study 18

Listening and Speaking 19

Role Play 19

For Further Study 20

Translation 21

Lesson 4 22

Warm-up 22

Reading 22

Language Study 24

Listening and Speaking 24

Role Play 25

For Further Study 25

Translation 26

Unit Task 26

Unit Three Categories of the E-commerce 27

Lesson 5 27

Warm-up 27

Reading 27

Language Study 29

Listening and Speaking 30

Role Play 30

For Further Study 31

Translation 32

Lesson 6 33

Warm-up 33

Reading 33

Language Study 35

Listening and Speaking 37

Role Play 37

For Further Study 37

Translation 38

Unit Task 39

Unit Four E-marketing 40

Lesson 7 40

Warm-up 40

Reading 40

Language Study 42

Listening and Speaking 43

Role Play 44

For Further Study 44

Translation 45

Lesson 8 46

Warmup 46

Reading 46

Language Study 48

Listening and Speaking 49

Role Play 50

For Further Study 50

Translation 51

Unit Task 51

Unit Five E-payment System 52

Lesson 9 52

Warm-up 52

Reading 53

Language Study 54

Listening and Speaking 56

Role Play 56

For Further Study 56

Transiation 57

Lesson 10 58

Warmup 58

Reading 58

Language Study 60

Listening and Speaking 61

Role Play 62

For Further Study 62

Translation 62

Unit Task 63

Unit Six Security and E-commerce 64

Lesson 11 64

Warm-up 64

Reading 64

Language Study 66

Listening and Speaking 68

Role Play 68

For Further Study 68

Translation 69

Lesson 12 70

Warm-up 70

Reading 70

Language Study 73

Listening and Speaking 74

Role Play 74

For Further Study 74

Translation 75

Unit Task 75

Unit Seven Prospect for E-commerce 76

Lesson 13 76

Warm-up 76

Reading 76

Language Study 78

Listening and Speaking 79

Role Play 80

For Further Study 80

Transiation 81

Unit Task 81

Unit Eight Logistics 82

Lesson 14 82

Warm-up 82

Reading 82

Language Study 84

Listening and Speaking 85

Role Play 86

For Further Study 86

Translation 87

Unit Task 87

Vocabulary 88

AppendixⅠ For Further Study参考译文 95

AppendixⅡ 课后练习答案 98

参考文献 105

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