郑怀贤武学丛书 飞叉PDF电子书下载

Lesson One Tourism and the Tourism Industry （Ⅰ）旅游与旅游业（Ⅰ） 1

Intensive Reading The Nature of Tourism 1

Extensive Reading The Tourist and Tourist Activities 5

Lesson Two Tourism and the Tourism Industry （Ⅱ）旅游与旅游业（Ⅱ） 7

Intensive Reading Tourism as a Global Industry 7

Extensive Reading The Tourism Industry Faces Dilemma 10

Lesson Three Natural Tourist Resources （Ⅰ）自然旅游资源（Ⅰ） 12

Intensive Reading What Nature Bestows upon Us （1） 12

Extensive Reading Niagara Falls 15

Lesson Four Natural Tourist Resources （Ⅱ）自然旅游资源（Ⅱ） 18

Intensive Reading What Nature Bestows upon Us （2） 18

Extensive Reading Grand Canyon of the Yellowstone National Park 21

Lesson Five Cultural Tourist Resources （Ⅰ）文化旅游资源（Ⅰ） 24

Intensive Reading Heritage from History and Traditions （1） 24

Extensive Reading ‘If There Is a Paradise on Earth， It Is This’ 27

Lesson Six Cultural Tourist Resources （Ⅱ）文化旅游资源（Ⅱ） 30

Intensive Reading Heritage from History and Traditions （2） 30

Extensive Reading The Pompidou Center—An Architectural Turning Point？ 33

Lesson Seven Special Types of Tourist Resources （Ⅰ）特种旅游资源（Ⅰ） 36

Intensive Reading Artificially Created Attractions （1） 36

Extensive Reading The EPCOT Center， WDW 39

Lesson Eight Special Types of Tourist Resources （Ⅱ）特种旅游资源（Ⅱ） 41

Intensive Reading Artificially Created Attractions （2） 41

Extensive Reading A Huge Business Opportunity for the Tourism Industry 45

Lesson Nine Transportation and Tourism （Ⅰ）交通与旅游（Ⅰ） 47

Intensive Reading The Survey and Evaluation of Transportation Facilities for Tourism 47

Extensive Reading Road and Cruise Touring Facilities and Services 50

Lesson Ten Transportation and Tourism（Ⅱ）交通与旅游（Ⅱ） 52

Intensive Reading Transportation， Tourism and Cultural Heritage 52

Extensive Reading River Cursing 56

Lesson Eleven The Hotel Industry （Ⅰ）酒店业（Ⅰ） 58

Intensive Reading From Hotels to Motels 58

Extensive Reading The Mirage in Las Vegas 61

Lesson TWwelve The Hotel Industry （Ⅱ）酒店业（Ⅱ） 64

Intensive Reading The Hotel That Never Sleeps 64

Extensive Reading ‘Please Let Us Please You!’ 67

Lesson Thirteen Restaurants（Ⅰ）餐厅（Ⅰ） 70

Intensive Reading Shanghai—a City for Cuisine Exploration 70

Extensive Reading Eating in the‘Land of Fish and Rice’ 73

Lesson Fourteen Restaurants （Ⅱ）餐厅（Ⅱ） 76

Intensive Reading Paris—a City of Restaurants 76

Extensive Reading Domino’s Pizza Distribution 79

Lesson Fifteen Shopping Tours （Ⅰ）购物旅游（Ⅰ） 82

Intensive Reading Disney Shopping 82

Extensive Reading Shop until You Drop 85

Lesson Sixteen Shopping Tours （Ⅱ）购物旅游（Ⅱ） 89

Intensive Reading From Market Squares to Shopping Malls 89

Extensive Reading Shopping for Oriental Carpet in Pakistan 92

Lesson Seventeen Sightseeing （Ⅰ）观光游览（Ⅰ） 95

Intensive Reading Zealous about New Zealand 95

Extensive Reading The Romantic Road—from the River Mam to the Alps 98

Lesson Eighteen Sightseeing（Ⅱ）观光游览（Ⅱ） 101

Intensive Reading ‘We are Safe， Clean， Green， and always Hospitable’ 101

Extensive Reading Malaysia—A Country of Natural Wonders and Multi-Culture 104

Lesson Nineteen Leisure and Recreation （Ⅰ）休闲娱乐（Ⅰ） 107

Intensive Reading Trends in the Commercial Leisure Market 107

Extensive Reading Night Life in Toronto 111

Lesson TWwenty Leisure and Recreation （Ⅱ）休闲娱乐（Ⅱ） 113

Intensive Reading Types of Commercial Leisure Service Organizations 113

Extensive Reading Riverside Cafe Village， Harmony with Nature 116

Lesson TWwenty One Urban Tourism （Ⅰ）都市旅游（Ⅰ） 119

Intensive Reading The Shanghai Urban Tourism Industry at the Tuof the Century 119

Extensive Reading Vienna—The Cosmopolitan Capital of Music 123

Lesson Twenty Two Urban Tourism （Ⅱ）都市旅游（Ⅱ） 125

Intensive Reading Ecological Aspects of Urban Tourism 125

Extensive Reading ‘To Bangkok! Magic Name， Blessed Name!’ 128

Lesson Twenty Three Agro-Tourism农业旅游 131

Intensive Reading Farn Tourism 131

Extensive Reading Village Tourism in Senegal 134

Lesson Twenty Four Tourism Planning （Ⅰ）旅游规划（Ⅰ） 137

Intensive Reading The Importance of Tourism Planning 137

Extensive Reading Economic Benefits in Tibetan Tourism Planning 140

Lesson Twenty Five Tourism Planning （Ⅱ）旅游规划（Ⅱ） 143

Intensive Reading Planning for Tourism Infrastructure Components 143

Extensive Reading Planning for Tourism Development in Cities and Towns 147

Lesson Twenty Six Tourism Management （Ⅰ）旅游管理（Ⅰ） 149

Intensive Reading Better Guest Service through Practicing Multiculturalism 149

Extensive Reading Rethinking the Front Office 152

Lesson Twenty Seven Tourism Management （Ⅱ）旅游管理（Ⅱ） 154

Intensive Reading Demand for Cultural Tourism Requires Better Management 154

Extensive Reading Mature Brands Keep Current to Compete 157

Lesson Twenty Eight Tourism and Environmental Protection （Ⅰ）旅游与环境保护（Ⅰ） 160

Intensive Reading Tourism Impacts on the Natural Environment 160

Extensive Reading Will the Great Barrier Reef Still Be a Place of Attraction？ 164

Lesson Twenty Nine Tourism and Environmental Protection（Ⅱ）旅游与环境保护（Ⅱ） 167

Intensive Reading Tourism Impacts on the Cultural Environment 167

Extensive Reading Protected Landscape and Ecosystem in Nepal 170

Lesson Thirty Sustainable Development of Tourism （Ⅰ）旅游的可持续发展（Ⅰ） 173

Intensive Reading The General Concept of Sustainable Development 173

Extensive Reading Sustainable Development， Tourism and Wildlife 176

Lesson Thirty One Sustainable Development of Tourism （Ⅱ）旅游的可持续发展（Ⅱ） 179

Intensive Reading Great Challenges to Those Involved in the Tourism Industry 179

Extensive Reading Tourism Development in Cyprus Needs to Be Sustained 183

Lesson ThirtyTwo Ecotourism（Ⅰ）生态旅游（Ⅰ） 186

Intensive Reading A New Tourism Era 186

Extensive Reading Ecotourism and Policies 189

Lesson ThirtyThree Ecotourism （Ⅱ）生态旅游（Ⅱ） 192

Intensive Reading Ecotourism in the Third World 192

Extensive Reading Ecotourism and Local Involvement 195

Lesson Thirty Four Safety and Security in Tourism （Ⅰ）旅游与安全（Ⅰ） 198

Intensive Reading Tourism and Terrorism 198

Extensive Reading Travel Safe and Smart 201

Lesson Thirty Five Safety and Security in Tourism （Ⅱ）旅游与安全（Ⅱ） 204

Intensive Reading What a Difference a Day Makes! 204

Extensive Reading The Opening ofa Broader Campaign to Target Tourists？ 208

Lesson Thirty Six Tourism Education and Traiming（Ⅰ）旅游教育（Ⅰ） 210

Intensive Reading Education of Hospitality Management in Birmingham 210

Extensive Reading Faculty and Students in Easy and Constant Interaction 213

Lesson Thirty Seven Tourism Education and Training（Ⅱ）旅游教育（Ⅱ） 215

Intensive Reading Employees’ Training in Leisure Service Organizations 215

Extensive Reading Non-Verbal Training—Better than 1，000 Words 219

Lesson Thirty Eight Tourism and the IT Industry（Ⅰ）旅游与信息技术（Ⅰ） 221

Intensive Reading The Five Information Systems in Tourism 221

Extensive Reading Internet Will Take a Quarter of Tourism Sales 224

Lesson Thirty Nine Tourism and the IT Industry（Ⅱ）旅游与信息技术（Ⅱ） 227

Intensive Reading The Application of the Computer in Leisure Industry 227

Extensive Reading Internet Alters Travel Model 231

Lesson FortyFuture Tourism未来旅游 233

Intensive Reading China’s Future Tourism： Opportunities and Challenges 233

Extensive Reading World Peace through Tourism—the Columbia Charter 236

参考答案 239

总词汇表 275