公司战略 英文版PDF电子书下载

Vision, Goals, and Objectives 1

Chapter 1 An Introduction to Corporate strategy 1

The Need for Corporate Strategy 1

CHAPTER 1: AN INTRODUCTION TO CORPORATE STRATEGY 1

Brief Contents 1

The Pressure to Change 2

The Story Today: "No There, There" 4

What Is Corporate Strategy? 5

PRINCIPLES 5

Vision 7

PRACTICE 7

A Framework for Corporate Strategy 7

Goals and Objectives 8

Businesses 9

Resources 9

Structure, Systems, and Processes 10

Corporate Advantage 11

The Road Ahead 12

Recommended Readings 12

APPENDIX A: PAST APPROACHES TO CORPORATE STRATEGY 14

The Concept of Corporate Strategy 14

Appendix A: Past Approaches to Corporate strategy 14

Organization Structure And Diversification 16

Portfolio Planning 16

What Are Resources? 17

Value' Based Strategy 19

Stocks and Flows 19

Generic Corporate Strategies 20

Resource' Based View 21

Chapter 2 Resources and Rents 25

Introduction 25

CHAPTER 2: RESOURCES AND RENTS 25

Resources 25

PRINCIPLES 26

Business'Unit Strategy 26

Industry and Competitive Positioning 26

Resources 27

What Makes Resources Valuable? 30

Intrinsic Properties of Resources 37

Economic Rent 38

The Sting of Schumpeterian Competition 39

Identification of Valuable Resources 41

Resource'Based Strategy 41

PRACTICE 41

Investing in Resources 43

Upgrading Resources 45

Leveraging Resources 46

Recommended Readings 47

APPENDIX B: BUSINESS STRATEGY AND INDU$TRY ANALYSIS 48

Strategy Identification 48

Appendix B: Business Strategy and Industry Analysis 48

Industry Analysis 49

The Degree of Rivalry 50

The beat of Substitutes 53

Buyer Power 53

Supplier Power 54

Summary 54

Generic Strategies 54

CHAPTER 3: SCALE AND SCOPE WITHIN AN INDUSTRY 57

Introduction 57

Chapter 3 Scale and Scope within and Industry 57

Businesses 57

PRINCIPLES 58

Dimensions of Scope 58

Expansion within an Industry 59