高级商务英语PDF电子书下载

1 The Global Economy 1

BUSINESS TOPIC:THE GLOBAL ECONOMY 2

Getting Going 2

Self-Assessment 4

Prereading Activity 4

Self-Assessment 4

Focus on Language 6

Proper Nouns 6

Idioms 7

Information Processing in Charts 8

COMMUNICATION TOPIC:CONDUCTING A MEETING 9

Planning a Meeting for New Product Development 9

CULTURE TOPIC:"BUYING AMERICAN"VS.BUYING INTERNATIONALLY 13

Cross-Cultural Comparison 13

Class Survey 14

Self-Assessment 15

2 Business and Society 17

BUSINESS TOPIC:COMMUNITY REINVESTMENT 18

Getting Going 18

Prereading Questions 18

Peer Assessment 18

Focus on Language 20

Compound Words 20

Understanding Idioms 23

Discussion Questions 23

Role-Play:Liberty City Urban Renewal Project 24

Banking Industry Research Report 25

COMMUNICATION TOPIC:COMMUNITY LENDING 26

Planning Meeting for a Loan Application 26

CULTURE TOPIC:DOING THE RIGHT THING—INVESTING IN THE COMMUNITY 32

Community Research Project 32

Volunteer for a Community Service Organization 34

Self-Assessment 34

3 Understanding Cultural Differences in Business 35

BUSINESS TOPIC:DOING BUSINESS IN ASIA 36

Getting Going 36

Prereading Discussion 37

Self-Assessment 37

Using Your Skills 39

Focus on Language 41

Key Phrases 41

COMMUNICATION TOPIC:MAKING A SPEECH 42

Business Project:Company Speech 42

Speech Topics 42

Hints on Speech Making 43

Peer Review 43

CULTURE TOPIC:DEVELOPING CROSS-CULTURAL UNDERSTANDING 44

Group Presentation Topics 44

Giving Feedback 45

4 The Stock Market 47

BUSINESS TOPIC:ANNUAL REPORTS FOR STOCKHOLDERS 48

Getting Going 48

Corporate Profiles 51

Self-Assessment 53

Focus on Language 53

Interpreting Charts and Graphs 54

Discussion Questions 57

Interpreting Financial Information 57

COMMUNICATION TOPIC:INVESTING IN THE STOCK MARKET 57

Business Project:Investing in the Stock Market 57

Investment Opportunities 59

CULTURE TOPIC:GLOBAL MARKETS 62

Using Your Skills 62

Research on Global Markets 62

Role-Play 63

Stepping out of the Classroom 63

Stock Exchange Visit 63

Stockbroker Guest Speaker or Interview 63

5 Technology in the Business World 65

BUSINESS TOPIC:TECHNOLOGY IN THE BUSINESS WORLD 66

Prereading Discussion 67

Self-Assessment 67

Class Survey 68

Using Your Skills:Are You Ready for the Future? 68

Focus on Language 70

Paraphrasing 70

COMMUNICATION TOPIC:EQUIPPING AN OFFICE WITH TECHNOLOGY 71

Discussion 71

Business Project:Equip an Office 72

Evaluate Computer Hardware and Software 74

Prereading Activity 74

Electronic Mail Technology 75

Focus on Language 76

Informal Language 76

CULTURE TOPIC:A QUESTION OF TIME 77

Prereading Activity 77

Discussion 80

Stepping Out of the Classroom 81

6 Understanding Personal Differences in Business 83

BUSINESS TOPIC:WOMEN IN BUSINESS 84

Getting Going 84

Self-Assessment 84

Explore Your Feelings Through Writing 84

Focus on Language 85

Vocabulary Building 87

Find the Main Idea 87

Reading Comprehension 88

COMMUNICATION TOPIC:ANALYZING COMMUNICATION STYLES 88

Discussion 88

Strategies for Effective Communication 89

Project:Analyze Communication Styles 90

CULTURE TOPIC:REDUCING PREJUDICE IN BUSINESS 91

Stepping Out of the Classroom 93

Research Project:Valuing Personal Differences 93

7 The Peace Economy 95

BUSINESS TOPIC:THE PEACE ECONOMY 96

Getting Going 96

Focus on Language 97

Vocabulary Building 97

Prereading Activities 98

Predicting 100

Focus on Language 102

Word Banks 102

Vocabulary Check 103

Interpreting a Business Text 103

Scanning for Information 104

COMMUNICATION TOPIC:MAKING ORAL PRESENTATIONS 105

Case Study:Corporate Reorganization 105

CULTURE TOPIC:BUSINESS ETHICS 106

Role-Plays 106

Stepping Out of the Classroom 107

Research on the Peace Economy 107

Peer Feedback 107

8 Marketing 109

BUSINESS TOPIC:MARKETING 110

Getting Going 110

Ad Analysis 111

Business Terms 111

COMMUNICATION TOPIC:DEVELOPING AN ADVERTISEMENT 113

Business Project:Develop an Advertisement 113

CULTURE TOPIC:CULTURAL ISSUES IN MARKETING 114

Prereading Activity 114

Reading Comprehension 115

Focus on Language 117

Cross-Cultural Challenge 117

Focus on Language 119

Informal Language 119

Discussion Questions 119

Cultural Enrichment 119

Hot Items 120

Stepping Out of the Classroom 120

Store Visit 120

9 Environmental Issues in Business 121

BUSINESS TOPIC:ENVIRONMENTAL ISSUES 122

Getting Going 122

Prereading Activities 123

Brainstorming 123

Environmentally Aware Advertising 125

Predicting Content Through Titles 125

Reading Comprehension 127

Focus on Language 127

Vocabulary Development 127

Environmental Survey 128

Identifying the Main Idea and Supporting Details 128

Searching the Media 129

COMMUNICATION TOPIC:CONFERENCE ON THE ENVIRONMENT 130

Business Project:Conference on the Environment 130

Objectives 131

CULTURE TOPIC:CULTURAL ATTITUDES TOWARD THE ENVIRONMENT 131

Examining Different Cultural Attitudes Toward the Environment 131

10 Business Entertainment 133

BUSINESS TOPIC:BUSINESS ENTERTAINMENT 134

Getting Going 134

Focus on Language 135

Vocabulary Development 135

Predicting 135

Prereading 136

Vocabulary Practice 136

Idiomatic Expressions 137

Reading Comprehension 139

Making Comparisons 140

COMMUNICATION TOPIC:SOCIALIZING AND NETWORKING 140

Small Talk 140

Role-Play 141

Letters to Miss Manners 141

CULTURE TOPIC:SOCIAL CUSTOMS AND HUMOR 144

Cross-Cultural Comparison 144

Humor 144

Idiomatic Expressions 144

Understanding Humor 146

Stepping Out of the Classroom 147

Planning an Office Party 147

学习指导 149