高级商务英语PDF电子书下载
- 电子书积分:9 积分如何计算积分?
- 作 者:(美)(L.英格兰)LizabethEngland,(美)(C.U.格罗斯)ChristineUberGrosse著
- 出 版 社:北京:机械工业出版社
- 出版年份:1999
- ISBN:7111070240
- 页数:182 页
1 The Global Economy 1
BUSINESS TOPIC:THE GLOBAL ECONOMY 2
Getting Going 2
Self-Assessment 4
Prereading Activity 4
Self-Assessment 4
Focus on Language 6
Proper Nouns 6
Idioms 7
Information Processing in Charts 8
COMMUNICATION TOPIC:CONDUCTING A MEETING 9
Planning a Meeting for New Product Development 9
CULTURE TOPIC:"BUYING AMERICAN"VS.BUYING INTERNATIONALLY 13
Cross-Cultural Comparison 13
Class Survey 14
Self-Assessment 15
2 Business and Society 17
BUSINESS TOPIC:COMMUNITY REINVESTMENT 18
Getting Going 18
Prereading Questions 18
Peer Assessment 18
Focus on Language 20
Compound Words 20
Understanding Idioms 23
Discussion Questions 23
Role-Play:Liberty City Urban Renewal Project 24
Banking Industry Research Report 25
COMMUNICATION TOPIC:COMMUNITY LENDING 26
Planning Meeting for a Loan Application 26
CULTURE TOPIC:DOING THE RIGHT THING—INVESTING IN THE COMMUNITY 32
Community Research Project 32
Volunteer for a Community Service Organization 34
Self-Assessment 34
3 Understanding Cultural Differences in Business 35
BUSINESS TOPIC:DOING BUSINESS IN ASIA 36
Getting Going 36
Prereading Discussion 37
Self-Assessment 37
Using Your Skills 39
Focus on Language 41
Key Phrases 41
COMMUNICATION TOPIC:MAKING A SPEECH 42
Business Project:Company Speech 42
Speech Topics 42
Hints on Speech Making 43
Peer Review 43
CULTURE TOPIC:DEVELOPING CROSS-CULTURAL UNDERSTANDING 44
Group Presentation Topics 44
Giving Feedback 45
4 The Stock Market 47
BUSINESS TOPIC:ANNUAL REPORTS FOR STOCKHOLDERS 48
Getting Going 48
Corporate Profiles 51
Self-Assessment 53
Focus on Language 53
Interpreting Charts and Graphs 54
Discussion Questions 57
Interpreting Financial Information 57
COMMUNICATION TOPIC:INVESTING IN THE STOCK MARKET 57
Business Project:Investing in the Stock Market 57
Investment Opportunities 59
CULTURE TOPIC:GLOBAL MARKETS 62
Using Your Skills 62
Research on Global Markets 62
Role-Play 63
Stepping out of the Classroom 63
Stock Exchange Visit 63
Stockbroker Guest Speaker or Interview 63
5 Technology in the Business World 65
BUSINESS TOPIC:TECHNOLOGY IN THE BUSINESS WORLD 66
Prereading Discussion 67
Self-Assessment 67
Class Survey 68
Using Your Skills:Are You Ready for the Future? 68
Focus on Language 70
Paraphrasing 70
COMMUNICATION TOPIC:EQUIPPING AN OFFICE WITH TECHNOLOGY 71
Discussion 71
Business Project:Equip an Office 72
Evaluate Computer Hardware and Software 74
Prereading Activity 74
Electronic Mail Technology 75
Focus on Language 76
Informal Language 76
CULTURE TOPIC:A QUESTION OF TIME 77
Prereading Activity 77
Discussion 80
Stepping Out of the Classroom 81
6 Understanding Personal Differences in Business 83
BUSINESS TOPIC:WOMEN IN BUSINESS 84
Getting Going 84
Self-Assessment 84
Explore Your Feelings Through Writing 84
Focus on Language 85
Vocabulary Building 87
Find the Main Idea 87
Reading Comprehension 88
COMMUNICATION TOPIC:ANALYZING COMMUNICATION STYLES 88
Discussion 88
Strategies for Effective Communication 89
Project:Analyze Communication Styles 90
CULTURE TOPIC:REDUCING PREJUDICE IN BUSINESS 91
Stepping Out of the Classroom 93
Research Project:Valuing Personal Differences 93
7 The Peace Economy 95
BUSINESS TOPIC:THE PEACE ECONOMY 96
Getting Going 96
Focus on Language 97
Vocabulary Building 97
Prereading Activities 98
Predicting 100
Focus on Language 102
Word Banks 102
Vocabulary Check 103
Interpreting a Business Text 103
Scanning for Information 104
COMMUNICATION TOPIC:MAKING ORAL PRESENTATIONS 105
Case Study:Corporate Reorganization 105
CULTURE TOPIC:BUSINESS ETHICS 106
Role-Plays 106
Stepping Out of the Classroom 107
Research on the Peace Economy 107
Peer Feedback 107
8 Marketing 109
BUSINESS TOPIC:MARKETING 110
Getting Going 110
Ad Analysis 111
Business Terms 111
COMMUNICATION TOPIC:DEVELOPING AN ADVERTISEMENT 113
Business Project:Develop an Advertisement 113
CULTURE TOPIC:CULTURAL ISSUES IN MARKETING 114
Prereading Activity 114
Reading Comprehension 115
Focus on Language 117
Cross-Cultural Challenge 117
Focus on Language 119
Informal Language 119
Discussion Questions 119
Cultural Enrichment 119
Hot Items 120
Stepping Out of the Classroom 120
Store Visit 120
9 Environmental Issues in Business 121
BUSINESS TOPIC:ENVIRONMENTAL ISSUES 122
Getting Going 122
Prereading Activities 123
Brainstorming 123
Environmentally Aware Advertising 125
Predicting Content Through Titles 125
Reading Comprehension 127
Focus on Language 127
Vocabulary Development 127
Environmental Survey 128
Identifying the Main Idea and Supporting Details 128
Searching the Media 129
COMMUNICATION TOPIC:CONFERENCE ON THE ENVIRONMENT 130
Business Project:Conference on the Environment 130
Objectives 131
CULTURE TOPIC:CULTURAL ATTITUDES TOWARD THE ENVIRONMENT 131
Examining Different Cultural Attitudes Toward the Environment 131
10 Business Entertainment 133
BUSINESS TOPIC:BUSINESS ENTERTAINMENT 134
Getting Going 134
Focus on Language 135
Vocabulary Development 135
Predicting 135
Prereading 136
Vocabulary Practice 136
Idiomatic Expressions 137
Reading Comprehension 139
Making Comparisons 140
COMMUNICATION TOPIC:SOCIALIZING AND NETWORKING 140
Small Talk 140
Role-Play 141
Letters to Miss Manners 141
CULTURE TOPIC:SOCIAL CUSTOMS AND HUMOR 144
Cross-Cultural Comparison 144
Humor 144
Idiomatic Expressions 144
Understanding Humor 146
Stepping Out of the Classroom 147
Planning an Office Party 147
学习指导 149
- 《高级英语阅读与听说教程》刘秀梅编著 2019
- 《思维导图 超好用英语单词书》(中国)王若琳 2019
- 《初中生英语作文 提高篇》清瑶主编 2019
- 《培生高级英语语法 练习册》培生教育 2019
- 《指向核心素养 北京十一学校名师教学设计 英语 七年级 上 配人教版》周志英总主编 2019
- 《365奇趣英语乐园 世界民间故事》爱思得图书国际企业 2018
- 《新课标背景下英语教学理论与教学活动研究》应丽君 2018
- 《幼儿英语游戏活动指导与实训》苏小菊,任晓琴主编;颜晓芳,覃静,谢恬恬,钟博维副主编 2020
- 《剑桥国际英语写作教程 段落写作》(美)吉尔·辛格尔顿(Jill Shingleton)编著 2019
- 《大学英语四级考试全真试题 标准模拟 四级》汪开虎主编 2012
- 《SQL与关系数据库理论》(美)戴特(C.J.Date) 2019
- 《魔法销售台词》(美)埃尔默·惠勒著 2019
- 《看漫画学钢琴 技巧 3》高宁译;(日)川崎美雪 2019
- 《优势谈判 15周年经典版》(美)罗杰·道森 2018
- 《社会学与人类生活 社会问题解析 第11版》(美)James M. Henslin(詹姆斯·M. 汉斯林) 2019
- 《海明威书信集:1917-1961 下》(美)海明威(Ernest Hemingway)著;潘小松译 2019
- 《迁徙 默温自选诗集 上》(美)W.S.默温著;伽禾译 2020
- 《上帝的孤独者 下 托马斯·沃尔夫短篇小说集》(美)托马斯·沃尔夫著;刘积源译 2017
- 《巴黎永远没个完》(美)海明威著 2017
- 《剑桥国际英语写作教程 段落写作》(美)吉尔·辛格尔顿(Jill Shingleton)编著 2019
- 《指向核心素养 北京十一学校名师教学设计 英语 七年级 上 配人教版》周志英总主编 2019
- 《北京生态环境保护》《北京环境保护丛书》编委会编著 2018
- 《高等教育双机械基础课程系列教材 高等学校教材 机械设计课程设计手册 第5版》吴宗泽,罗圣国,高志,李威 2018
- 《指向核心素养 北京十一学校名师教学设计 英语 九年级 上 配人教版》周志英总主编 2019
- 《高等院校旅游专业系列教材 旅游企业岗位培训系列教材 新编北京导游英语》杨昆,鄢莉,谭明华 2019
- 《中国十大出版家》王震,贺越明著 1991
- 《近代民营出版机构的英语函授教育 以“商务、中华、开明”函授学校为个案 1915年-1946年版》丁伟 2017
- 《新工业时代 世界级工业家张毓强和他的“新石头记”》秦朔 2019
- 《智能制造高技能人才培养规划丛书 ABB工业机器人虚拟仿真教程》(中国)工控帮教研组 2019
- 《AutoCAD机械设计实例精解 2019中文版》北京兆迪科技有限公司编著 2019