Lesson One Opening Remarks at the World Bank's Fifth Annual Conference on Development Economics 1
Lesson Two IMF Institute Meets Changing Member Country Needs 18
Lesson Three Negotiating Techniques 36
Lesson Four The Theory of the Business 55
Lesson Five Preparing for Export Marketing 69
Lesson Six Analyzing Export Training Needs for Company Staff 83
Lesson Seven Making Supply Meet Demand in an Uncertain World 99
Lesson Eight Spend a Day in the Life of Your Customers 111
Lesson Nine Managing in the Marketspace 125
Lesson Ten The Coming of Knowledge-Based Business 139
Lesson Eleven An American Success Story 151
Lesson Twelve Types of Auction 165
Lesson Thirteen Collaborative Advantage 181
Lesson Fourteen Toward a Career-Resilient Workforce 196
Lesson Fifteen Go East,Young Man 211
Key to the Exercises 224
The Chinese Versions of the Texts 267
Vocabulary Index 302