Contents 1
Unit 1 Text：The Changing Concept ofMarketing 1
Unit 2 Text：Sales Promotion 15
Unit 3 Text：Insurance 29
Unit 4 Text：International Trade 43
Unit 5 Text：Foreign Exchange Trading 56
Unit 6 Text：The Stock Exchange 69
Unit 7 Text：Business with a Fairer Face 82
Unit 8 Text：Amway Company 97
Unit 9 Text：Multinational Corporations 110
Unit 10 Text：The Joint International Venture 123
Unit 11 Text：Patents-Pathway to Progress 137
Unit 12 Text：Basic Elements in Japan's Economic Growth 150
Unit 13 Text：The New Drive for Productivity 164
Unit 14 Text：How the Credit Card Captured America 178
Unit 15 Text：A Lifetime ofLearning to Manage Effectively 193
Unit 16 Text：Brand：The Purest Treasure 208
Glossary 222