Unit 1 Opening an Account 1
Unit 2 Sign a Contract 11
Unit 3 Bulk Buying 21
Unit 4 Packing 33
Unit 5 Inspection 42
Unit 6 An Arrangement of Customs Clearance 61
Unit 7 Insurance 69
Unit 8 Tender 75
Unit 9 Trademark Registration 85
Unit 10 Application for Patent 96
Unit 11 Advertisement 103
Unit 12 Market Research 112
Unit 13 Pricing Strategies 123
Unit 14 Product Description 136
Unit 15 Sales Promotion 147
Unit 16 On China's Foreign Trade Policy 165
Unit 17 The Interview 180
Unit 18 A Joint Venture in the Works 190
Unit 19 Registering a Company in Hong Kong 207
Unit 20 Negotiating a Deal 221
Translation of the Text and Practice 236
Appendix 1 Common Business English Terms 298
Appendix 2 Common Business English Abbreviations 312