Contents 1
Lesson One Marketing 1
Lesson Two Advertising 10
Lesson Three Sending Samples and Placing Orders 18
Lesson Four Packaging 33
Lesson Five Foreign Exchange 42
Lesson Six Documents Required for D／P Payment Terms 50
Lesson Seven Complaints and Handling Complaints 65
Lesson Eight How to Talk to Visitors on Your Stand 78
Lesson Nine A Talk on MFN Treatment 91
Lesson Ten Lloyd’s of London 103
Lesson Eleven Global Competition in a Changing World Economy 112
Lesson Twelve TheInternet 120
Lesson Thirteen The Internet：the Futuristic Marketplace 132
Lesson Fourteen How a Cyberbiz Works 145
Lesson Fifteen EDI and theInternet 159
The Chinese Versions of the Texts and Keys to the Exercises 171