外贸中级英语 下PDF电子书下载

Contents 1

Lesson One Marketing 1

Lesson Two Advertising 10

Lesson Three Sending Samples and Placing Orders 18

Lesson Four Packaging 33

Lesson Five Foreign Exchange 42

Lesson Six Documents Required for D／P Payment Terms 50

Lesson Seven Complaints and Handling Complaints 65

Lesson Eight How to Talk to Visitors on Your Stand 78

Lesson Nine A Talk on MFN Treatment 91

Lesson Ten Lloyd’s of London 103

Lesson Eleven Global Competition in a Changing World Economy 112

Lesson Twelve TheInternet 120

Lesson Thirteen The Internet：the Futuristic Marketplace 132

Lesson Fourteen How a Cyberbiz Works 145

Lesson Fifteen EDI and theInternet 159

The Chinese Versions of the Texts and Keys to the Exercises 171