Impact of Valence of Word of Mouth on Consumer Attitude during a Product-Harm Crisis&Wang Xiaoyu，Chao Gangling 1
The Effect of Input by the Brand that Made Mistakes on Consumers’Willing of Relationship-Rebuilding&Huang Jing，Xiong Wei 13
The Impact of Negative Emotions on Customer’s Intention to Complain&Zheng Dan 23
An Investigation into the Effects of Information Valence and Emotion Cues of Online Word-of-Mouth on Persuasion&Qiu Lingyun 32
Consumer Credibility Evaluation of Online Review：The Effects of Website’s Dominator，Specialness and Product Category&Jin Liyin，Wang Ruyi，Zou Deqiang 45
A Mediation Model of Price Increase／Decrease Tolerance on Repurchase Intentions&He Yanqun 56
Impact of Buyers’ Solitation and Order Quantity on Salespersons’ Ethical Evaluation of and Intention for Gray Marketing&Zhuang Guijun, Guo Yanxia 63
The Impact of Differing Internet Usage on Foreign Market Entry Mode Choice&Xu Xuemei, Chen Xiaohong, Shi Yibo 73
A Literature Review on Transaction-Specific Investments in Channel Relationships&Qian Liping 87