Chapter 1 Culture,Communication,Intercultural Communication文化、交际及跨文化交际 1
Culture文化 2
Communication交际 9
Intercultural Communication跨文化交际 14
Summary 19
Exercises 20
Case Study:To Be Direct or Not 22
Further Reading:Cultural Differences 23
Chapter 2 Communication Between Cultures:Verbal Communication跨文化交际之言语交际 25
Verbal Communication言语交际 26
Oral Communication口头交际 33
Written Communication书面交际 39
Summary 43
Exercises 44
Case Study:The Problem of Using the Local Language 46
Further Reading:Practice in Telephone Sales 46
Chapter 3 Communication Between Cultures:Nonverbal Communication跨文化交际之非言语交际 49
Nonverbal Communication非言语交际 50
Kinesics身势语 54
Space and Distance空间与距离 61
Summary 64
Exercises 65
Case Study:How Can You Still Smile? 66
Further Reading:Features of Kinesics 67
Chapter 4 Contrasting Cultural Values文化价值观比较 70
Cultural Values文化价值观 71
Cultural Dimensions文化维度 75
Summary 92
Exercises 93
Case Study:Hand in the Report in 15 Days 94
Further Reading:Cultural Values in International Business 95
Chapter 5 Culture Shock in International Communication跨文化交际中的文化休克 97
Feelings of Culture Shock文化休克的感受 98
Stages of Culture Shock文化休克的阶段 100
Symptoms of Culture Shock文化休克的症状 103
Curing Culture Shock医治文化休克 106
High-context and Low-context Cultures高语境与低语境文化 110
Summary 114
Exercises 115
Case Study:Are the Problems Right There or Not? 116
Further Reading:Culture Clash 117
Chapter 6 Business Etiquette and Social Customs商务礼仪及社会习俗 119
Introductions and Greetings介绍及问候 120
Handshaking and Exchanging Business Cards握手与交换名片 123
Dressing and Dining着装与进餐 125
Social Customs社会习俗 130
Gift Giving and Receiving礼物的馈赠与接收 133
Humor,Superstitions and Taboos幽默、迷信及禁忌 135
Summary 139
Exercises 140
Case Study:What Caused the Conflict? 142
Further Reading:"Going Dutch"Versus"Chinese Hospitality" 142
Chapter 7 Business Negotiation Across Cultures跨文化商务谈判 144
Communication in Negotiation谈判中的沟通 145
The Influence of Cultural Differences on Negotiation文化差异对谈判的影响 152
Negotiation Strategies谈判策略 156
Physical Context of Negotiation谈判的客观条件 159
Phases of Negotiation谈判阶段 161
Summary 165
Exercises 166
Case Study:Why Didn't the American Manager Explain Directly？ 168
Further Reading:Factors that Influence Intemational Business Negotiation 169
Chapter 8 Intercultural Management跨文化管理 172
Cultural Factors in International Business Management国际商务管理中的文化因素 173
Corporate Culture企业文化 177
Development of Teamwork团队建设 180
Strategies for International Marketers国际营销人策略 187
Summary 192
Exercises 193
Case Study:GE's Informality 194
Further Reading:Team Building 195
Key to Exercises 197
Bibliography 202