Carol Frank's Story 卡罗尔·弗兰克的故事 1
Section One—Know the Business You're In 第一章 了解你的行业 21
Amilya Antonetti:Soapworks 23
Michael Berolzheimer:P&M Cedar Products/Cal Cedar 29
Gary Hoover:Bookstop,Travelfest 37
Dorthy Miller The Miller Agency 45
William"Bill"Cawley:Cawley International 51
Section Two—Employees:A Necessary Evil? 第二章 雇员:必要的麻烦? 59
Michelle Lemmons:Poscente:International Speakers'Bureau,Inc 61
Marilynn Mobley:Acorn Consulting Group,Inc 69
Tim Barton:Freightquote.com 77
Dianne Patterson:Claim Services Resource Group,Inc 85
Jeff Taylor:Monster.com 95
Section Three—When Good Partners Go Bad 第三章 当好伙伴变坏 101
Chris Ryan:Erapmus 103
David Matthews:AV4U 113
Dr.Judith Briles:The Briles Group,Inc 119
San Jay Singhal:Aquanta Group 125
Valerie Freeman:Imprimis Group,Inc 133
Section Four The Corporate Culture:If It Ain't Broke... 第四章 团队文化:如果没有被破坏 139
Kip Tindell:The Container Store 141
Joe Croce:Cici's Pizza 147
Section Five Entrepreneurship IOI 第五章 王牌企业家 153
Sam Horn:Action Seminars/Consulting 155
Cynthia McKay:Le Gourmet Gift Basket 161
Susan Jones Knape:Knape And Knape 169
Hal Brierley:Epsilon Data Management 177
Larry Winget:Adtel,Inc 183
Section Six Tough Times 第六章 困难的时日 191
Jo Ann Brumit:Karlee 193
Rob Solomon:Us Online Holdings,Inc 201
Merle Voiding:Banctec,Inc 209
Dr.Rosemary Rosetti:Rosetti Enterprises 215
Section Seven Selling Your"Baby" 第七章 把“宝贝”卖出去 221
Jeff Stepler:Telcom Training 223
Trent Voight:Process Enterprises 231
Conclusion 结语 239
About the Author 作者简介 242