《新视界商务英语系列教材 综合商务英语 第3册》PDF下载

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  • 作  者:高伟于,连江
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2018
  • ISBN:9787300259017
  • 页数:215 页
图书介绍:本书融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力为目标。本书内容的选材围绕商务活动的各个阶段,包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理、市场营销等,通过构建真实的职场商务情景,激发学生的学习动力与热情。

Unit 1 International Organizations 1

Text A Understanding the WTO 2

Text B Xi Calls on BRICS to Oppose Protectionism,Lead on Global Issues 11

Chinese and International Culture Tour 16

Case Study 19

Unit 2 Trade Barriers 21

Text A The Basics of Tariffs and Trade Barriers 22

Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme Poverty 30

Chinese and International Culture Tour 34

Case Study 36

Unit 3 Product Quality 39

Text A Elevating Expectations:5 Ways Product Quality Impacts Your Brand 40

Text B Quality Management System 49

Chinese and International Culture Tour 53

Case Study 55

Unit 4 Business Leadership 57

Text A Leadership Styles Around the World 58

Text B Ten Traits of Great Business Leaders 68

Chinese and International Culture Tour 74

Case Study 77

Unit 5 Business Teamwork 79

Text A Ten Tips for Better Teamwork 80

Text B Why Is Teamwork Important in the Workplace? 88

Chinese and International Culture Tour 92

Case Study 94

Unit 6 Business Innovation 97

" Text A The Global Innovation Index 2017:The USA,Japan,the UK,China,and India at the Top of Their Income Groups 98

Text B Business Model Innovation 106

Chinese and International Culture Tour 110

Case Study 113

Unit 7 Job Satisfaction 115

Text A How to Increase Job Satisfaction—The Pride System 116

Text B Job Satisfaction 124

Chinese and International Culture Tour 127

Case Study 129

Unit 8 Customer Service 131

Text A Customer Relationship Management 132

Text B Effective Customer Service Tips for Managers 142

Chinese and International Culture Tour 146

Case Study 148

Unit 9 Business Competition 151

Text A Competition Counts:How Consumers Win When Business Compete 152

Text B Why Is Competition Important for Growth? 160

Chinese and International Culture Tour 165

Case Study 167

Unit 10 Business Etiquette 169

Text A Business Etiquette in the UK 170

Text B Twelve Business Etiquette Rules Professionals Need to Know 181

Chinese and International Culture Tour 185

Case Study 187

附录一 Glossary 189

附录二 TEM-4(2015-2018) 193

TEM-4(2015) 193

TEM-4(2016) 197

TEM-4(2017) 201

TEM-4(2018) 205

附录三 References 211