新视界商务英语系列教材 综合商务英语 第3册PDF电子书下载

Unit 1 International Organizations 1

Text A Understanding the WTO 2

Text B Xi Calls on BRICS to Oppose Protectionism,Lead on Global Issues 11

Chinese and International Culture Tour 16

Case Study 19

Unit 2 Trade Barriers 21

Text A The Basics of Tariffs and Trade Barriers 22

Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme Poverty 30

Chinese and International Culture Tour 34

Case Study 36

Unit 3 Product Quality 39

Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand 40

Text B Quality Management System 49

Chinese and International Culture Tour 53

Case Study 55

Unit 4 Business Leadership 57

Text A Leadership Styles Around the World 58

Text B Ten Traits of Great Business Leaders 68

Chinese and International Culture Tour 74

Case Study 77

Unit 5 Business Teamwork 79

Text A Ten Tips for Better Teamwork 80

Text B Why Is Teamwork Important in the Workplace？ 88

Chinese and International Culture Tour 92

Case Study 94

Unit 6 Business Innovation 97

" Text A The Global Innovation Index 2017：The USA,Japan,the UK,China,and India at the Top of Their Income Groups 98

Text B Business Model Innovation 106

Chinese and International Culture Tour 110

Case Study 113

Unit 7 Job Satisfaction 115

Text A How to Increase Job Satisfaction—The Pride System 116

Text B Job Satisfaction 124

Chinese and International Culture Tour 127

Case Study 129

Unit 8 Customer Service 131

Text A Customer Relationship Management 132

Text B Effective Customer Service Tips for Managers 142

Chinese and International Culture Tour 146

Case Study 148

Unit 9 Business Competition 151

Text A Competition Counts：How Consumers Win When Business Compete 152

Text B Why Is Competition Important for Growth？ 160

Chinese and International Culture Tour 165

Case Study 167

Unit 10 Business Etiquette 169

Text A Business Etiquette in the UK 170

Text B Twelve Business Etiquette Rules Professionals Need to Know 181

Chinese and International Culture Tour 185

Case Study 187

附录一 Glossary 189

附录二 TEM-4（2015-2018） 193

TEM-4（2015） 193

TEM-4（2016） 197

TEM-4（2017） 201

TEM-4（2018） 205

附录三 References 211