《新视界商务英语系列教材 商务英语阅读 第3册》PDF下载

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  • 作  者:赵淑容,宋君霞著
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2018
  • ISBN:9787300249605
  • 页数:242 页
图书介绍:《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型,按照商务英语专业教学要求编写,以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章,帮助学生丰富商务知识,了解商务英语语言特点,提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体;涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题,也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用,反映当今商务领域的现状与发展趋势。本书为教材的第3册。

Unit 1 International Organizations 1

Text A Spurring Global Growth via a New Trade Facilitation Agreement 1

Text B Essentials on AIIB 11

Chinese and International Culture Tour 19

Unit 2 Trade Barriers 23

Text A UK Trade Agreements after Brexit:How to Address Tariffs and Regulatory Trade Barriers 23

Text B Globalization and China Doesn’t Stop Here 34

Chinese and International Culture Tour 40

Unit 3 Product Quality 43

Text A High Online User Ratings Don’t Actually Mean You’re Getting a Quality Product 43

Text B How“Made In China”Became Cool 53

Chinese and International Culture Tour 60

Case Study 63

Unit 4 Business Leadership 65

Text A Why Deception Is Probably the Single Most Important Leadership Skill 65

Text B Why Focus-based Leadership Is Important to Huawei’s Business Strategy 75

Chinese and International Culture Tour 81

Unit 5 Business Teamwork 87

Text A The Secrets of Great Teamwork 87

Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China 97

Chinese and International Culture Tour 103

Case Study 105

Unit 6 Business Innovation 107

Text A The New Manufacturing Footprint 107

Text B Organizing Your Business for Innovation:Lessons from Alibaba 116

Chinese and International Culture Tour 122

Unit 7 Job Satisfaction 127

Text A When Work Satisfaction Comes from Having Four Jobs 127

Text B Chinese White Collar Suffering Job Burnout 136

Chinese and International Culture Tour 143

Case Study 145

Unit 8 Customer Service 149

Text A Know Your Customers’“Jobs to Be Done” 149

Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions 160

Chinese and International Culture Tour 166

Case Study 168

Unit 9 Business Competition 171

Text A Are Airline Mergers Leading to Higher Air Fares? 171

Text B Business Competition Has Not Gotten Fiercer 183

Chinese and International Culture Tour 191

Unit 10 Business Etiquette 195

Text A Importance ofBusiness Etiquette 195

Text B Business Etiquette 205

Chinese and International Culture Tour 213

Case Study 215

Appendix Ⅰ Glossary 217

Appendix Ⅱ TEM-4(2015-2017) 223