目录 1
Lesson One Understanding Public Relations 理解公关的意义 1
Lesson Two What Is Public Relations 什么是公关 13
Lesson Three Canada as Seen Through U.S.Eyes 美国人眼光中的加拿大 24
Lesson Four Thechniques Vary But Principles Remain the Same 公关的原则性与灵活性 33
Lesson Five Requesting Information from Prospective Credit Customer 索取信用顾客情报………………………4lLesson Six Guideposts For Effective Business Writing 商业写作指南 48
Lesson Seven Some Comments on formulas 简评公关写作要旨 57
Lesson Eight Writing Should Be Concise 公关写作尤需简洁 68
Lesson Nine The Business Letter Makes a Personal Contact 公关信函使人见字如见面 77
Lesson Ten Rewriting and Editing 信函修改 86
附录 The 14 Points of Public Relations 公关14条 97