CONTENTS 1
Lesson One A Dragon Enters the Den of Capitalism 1
Lesson Two Growing by Leaps—and Triangles 22
Lesson Three Successful Uruguay Round Launches Revitalized World Trading System 39
Lesson Four Keeping Motorola on a Roll 61
Lesson Five Companies That Train Best 88
Revision Exercise Ⅰ (LL.1—5) 113
Lesson Six Foreign Direct Investment—Flow to 126
Developing Countries 126
Lesson Seven How Samsung Grows so Fast 152
Lesson Eight Riding the Dragon 176
Lesson Nine Will the 2 1st Century Belong to Japan? 198
Lesson Ten Can You Afford the New Information 221
Superhighway? 221
Revision Exercise Ⅱ (LL.6—10) 244
Lesson Eleven Transfer Pricing in the 1990s 258
Lesson Twelve Europe Looks Ahead to Hard Choices 282
Lesson Thirteen Economic and Monetary Union 305
Lesson Fourteen Technology Transfer:Licensing's Crucial Role 335
Lesson Fifteen Design for Manufacturability:A Survival Strategy for the American Manufacturing Industry 363
Revision Exercise Ⅲ (LL.11—15) 391
Appendix 397
Business English Practice Test(1) 401
Business English Practice Test(2) 409
Key to Exercises 418
Lesson One 418
Lesson Two 421
Lesson Three 425
Lesson Four 429
Lesson Five 433
Revision Exercise Ⅰ 437
Lesson Six 442
Lesson Seven 446
Lesson Eight 451
Lesson Nine 457
Lesson Ten 463
Revision Exercise Ⅱ 469
Lesson Eleven 472
Lesson Twelve 477
Lesson Thirteen 483
Lesson Fourteen 489
Lesson Fifteen 494
Revision Exercise Ⅲ 499
Business English Practice Test(1) 504
Business English Practice Test(2) 508