UNIT ONE MANAGEMENT 1
Ⅰ．LEARNING OBJECTIVES 1
Ⅱ．WARMING-UP 1
Ⅲ．PRE-READING 2
Management 2
Ⅳ．CASE READING 1 2
When Corporations Fail at Doing Good 3
Ⅴ．CASE READING 2 10
How Strong Is China Inc.? 10
Ⅵ．PRACTICAL SKILLS 15
Company Profile 15
Ⅶ．CASE READING 3 20
Change in Gay-Marriage Law Could Benefit Businesses 20
UNIT TWO VISION 27
Ⅰ．LEARNING OBJECTIVES 27
Ⅱ．WARMING-UP 27
Ⅲ．PRE-READING 28
Business Development 28
Ⅳ．CASE READING 1 28
Cautiously Welcoming Our New Computer Overlords 28
Ⅴ．CASE READING 2 36
Remaining Vigilant 36
Ⅵ．PRACTICAL SKILLS 42
Business Presentation 42
Ⅶ．CASE READING 3 50
Lenovo Aims Higher 50
UNIT THREE CAREER 57
Ⅰ．LEARNING OBJECTIVES 57
Ⅱ．WARMING-UP 57
Ⅲ．PRE-READING 59
Globalization and Employment 59
Ⅵ．CASE READING 1 60
If You Don't Prioritize Your Day,Someone Else Will 60
Ⅴ．CASE READING 2 67
Career Development 67
Ⅵ．PRACTICAL SKILLS 72
Applying for a Job 72
Ⅶ．CASE READING 3 88
The 15 Biggest Body Language Mistakes to Watch out for 88
How to Deal with Difficult People at Work 90
UNIT FOUR BUSINESS ETIQUETTE 99
Ⅰ．LEARNING OBJECTIVES 99
Ⅱ．WARMING-UP 99
Ⅲ．PRE-READING 101
Business Etiquette 101
Ⅳ．CASE READING 1 102
The Difference Between a Boss and a Leader 102
Ⅴ．CASE READING 2 109
Clamping Down on Corporate Bribery 109
Ⅵ．PRACTICAL SKILLS 115
Business Travel 115
Ⅶ．CASE READING 3 121
Host at Pl Window on the World Show 121
UNIT FIVE MARKETING 127
Ⅰ．LEARNING OBJECTIVES 127
Ⅱ．WARMING-UP 127
Ⅲ．PRE-READING 128
Strategic Implications of Marketing in the 21st Century 128
Ⅳ．CASE READING 1 129
Can Preferred Shares Gain a Foothold? 129
Ⅴ．CASE READING 2 137
Small Commodities,Big Prospects 137
Ⅵ．PRACTICAL SKILLS 142
Business Meetings 142
Ⅶ．CASE READING 3 151
Are Computers Making Society More Unequal? 151
UNIT SIX STRATEGY 159
Ⅰ．LEARNING OBJECTIVES 159
Ⅱ．WARMING-UP 159
Ⅲ．PRE-READING 160
Values 160
Ⅳ．CASE READING 1 161
A New Collaborative Crowdfunding Model 161
Ⅴ．CASE READING 2 169
First-Degree Merger 169
Ⅵ．PRACTICAL SKILLS 173
Business Reporting 173
Ⅶ．CASE READING 3 182
Amazon's Failed Pitch to Authors 182
Key to Exercises 189