Unit1 Management Functions 1
Reading and Translating 1
ReadingA:Management Functions 1
ReadingB:A Lrtter of Appointment 5
Simulated Writng--Business Letters 8
Listening and Speaking--Establish Business Reiationship 13
Unit2 Personnel Management 17
Reading and Translating 17
ReadingA:Current Assessment 17
ReadingB:Job Description 21
Simulated Writing--Fax 23
Listening and Speaking--Inquiry and Offer 26
Unit3 Finance Management 31
Reading and Translating 31
ReadingA:Cash Management 31
ReadingB:Alfman Manufacturing Company Income Statement 35
Simuiated Writing--Quolation 37
Listening and Speaking--Order 41
Unit4 Quality Management 45
Reading and Translating 45
ReadingA:Total Quality Management 45
ReadingB:Recruitment Ad 49
Simulated Writing--Comervial Invoice 51
Listening and Speaking--Setting Up a Joint Venture 54
Unit5 Marketing Management 59
Reading and Translating 59
ReadingA:The Growth of Direct Marketing and Electronic Shoppng 59
ReadingB:Customerization Ad 63
Simulated Writing--Bill of Exchange 65
Listening and Speaking--Technology Transfer Technical Cooperation 69
ReadingA:Types of Bank 73
Reading and Translating 73
Unit6 Banking Management 73
ReadingB:Letter of Credit 77
Simulated Writing--Application for Letter of Credit 79
Listening and Speaking--Payment 84
Unit7 Jnsurance Management 88
Reading and Translating 88
ReadingA:insurable Risks 88
ReadingB:Life Insurance Application to the COUNCIL Life Insurance Company 92
Simulated Writing--Insurance Policy 95
Listening and Speaking--Insurance and Claim 98
Unit8 Securities Management 103
Reading and Translating 103
ReadingA:The Stock Market 103
ReadingB:Newspaper Stock/Bond Quotation 107
Simulated Writing--Bill of Lading 109
Listening and Speaking--Packing and Shipment 113
Unit9 Jnternational Jrade 118
Reading and Translating 118
ReadingA:Tariff Protection 118
ReadingB:Notice of Invitation for Bids 122
Simulated Writing--Sales Contract 124
Listening and Speaking--Signing a Contract 129
Unit10 Business Ethics 134
Reading and Translating 134
ReadingA:Business Ethics 134
ReadingB:Unfair and Deceptive Practices in Advertising 138
Simulated Writing--Inter-office Memos 140
Listening and Speaking--Management of a Joent Venture 144
Jlossary 148
参考答案 163
参考译文 192