Business Letter—Writing Essential Qualities 1
Chapter One Business Letters 8
Section One The Structure and Layout of a Business Letter 8
Section Two Superscription 23
Section Three Dissimilarities in Letter Writing 28
Supplyment 32
Exercises 35
Chapter Two Establishing Business Relations 36
Specimen Letters 36
Supplyment 65
Exercises 67
Chapter Three Enquiries 74
Specimen Letters 74
Supplyment 120
Exercises 124
Chapter Four Offers 129
Specimen Letters 129
Supplyment 152
Exercises 155
Chapter Five Counter-Offers 161
Specimen Letters 161
Supplyment 177
Exercises 179
Chapter Six Conclusion of Business 185
Specimen Letters 185
(1)Sales Contract 203
(2)Sales Confirmation 207
(3)Purchase Confirmation 209
(4)Contract for Purchase 212
Supplyment 218
Exercises 220
Chapter Seven Terms of Payment 225
Specimen Letters 225
Supplyment 247
Exercises 256
Chapter Eight Establishment of L/C and Amendment 261
Specimen Letters 261
Supplyment 277
Exercises 279
Chapter Nine Packing,Shipping Marks and Shipment 284
Specimen Letters 284
Supplyment 303
Exercises 309
Chapter Ten Insurance 315
Specimen Letters 315
Supplyment 330
Exercises 334
Chapter Eleven Agency 339
Specimen Letters 339
Supplyment 370
Exercises 372
Chapter Twelve Complaints and Claims 375
Specimen Letters 375
Supplyment 392
Exercises 395
Chapter Thirteen Invitation for Bids and Bid 402
Section One Invitation for Bids 402
Section Two Bid 413
Supplyment 427
Exercises 429
Chapter Fourteen Agreements and Contracts 434
Section One Consignment Agreement 434
Section Two Agreement on Compensation Trade 442
Section Three Contract for Assembling 446
Section Four Contract for Employment 451
Section Five A Joint Venture Contract 458
Section Six Cooperation Oll Venture Agreement 476
Section Seven Contract for Technology Transfer and Importation of Equipment and Materials 486
Supplyment 498
Exercises 501
Chapter Fifteen Business Telegrams 510
Introduction 510
The Structure of a Telegram 511
How to Draft or Translate the English Plain Language Telegrams 514
Rules for Simplifying Telegram Messages 518
Examples of Telegram Exchanged 522
Supplyment 526
Exercises 530
Chapter Sixteen Telexes 535
Introduction 535
The Structure of A Telex 536
Differences Between Cables ＆ Telexes 537
Rules for Simplifying Words Or Phrases Used in Telex Messages 539
Examples of Telex Exchanged 542
Supplyment 549
Exercises 582
Chapter Seventeen E-Mail 587
Ⅰ．协议及其服务器 588
Ⅱ．连接及传递 589
Ⅲ．电子函件地址 590
Ⅳ．常用符号语言（因特网行语） 591
Ⅴ．在Internet上发表商务电子函件的注意事项 594
Ⅵ．一般通信的种类 596
Ⅶ．申请免费E-mail信箱 599
Part One Key to the Exercises 604
Part Two 课文翻译 684