Unit One 1
Text 1
A Briefing of International Business 国际商务简介 1
Dialogue 12
Talking about Importing 漫谈进口业务 12
Talking about Exporting 漫谈出口业务 16
Case Study 20
Coca-Cola s European Strategy 可口可乐公司的欧洲战略 20
Supplementary Reading 22
Sweden-A Free Trade Nation 瑞典--一个自由贸易的国家 22
Unit Two 29
Text 29
Financing International Trade 外贸融资 29
Dialogue 50
Banking in the West 西方的银行业务 50
Please Turn to Our Bank 请到本行来 54
Case Study 59
Funding from U.S.Eximbank in Support of Export 美国进出口银行支持出口 59
Supplementary Reading 62
Export Financing in Switzerland 瑞士的出口融资 62
Unit Three 69
Text 69
The Asian Crisis--Causes and Cures 亚洲金融危机原因与对策 69
Dialogue 86
Mexico s Financial Woes 墨西哥金融危机 86
Focus on Banking 银行业务访谈 92
Case Study 97
1988 Russia s Financial Crisis 1998年俄罗斯金融危机 97
Supplementary Reading 99
The Future of Global Banks 全球银行的未来 99
Unit Four 108
Text 108
Foreign Direct Investment 外国直接投资 108
Dialogue 122
Talking about Capital 漫话资本 122
A Chat with Citi s Vice Chairman 花旗银行访谈录 127
Case Study 134
Mickey Mouse Goes to France 迪斯尼米老鼠进军法兰西 134
Supplementary Reading: 136
The Multinational Enterprises 多国公司 136
Unit Five 145
Text 145
Securities Markets in China 中国的证券市场 145
Dialogue 162
The International Monetary Situation 国际货币体系 162
Merrill Lynch s Global Reach 美林公司全球业务谈 167
Case Study 172
A Legendary Investor Now Prefers Preferreds 投资高手钟情优先股 172
Supplementary Reading 175
What Impact Will EMU Have on European Securities Markets? 欧元对证券市场的影响 175
Unit Six 192
Text 192
Overview of Futures Trading 期货交易概况 192
Dialogue 209
American Financial System 美国的金融系统 209
Case Study 212
Lesson Kills Baring Brothers? 里森断送了巴林兄弟银行？ 212
Supplementary Reading 214
CBOT Exchange Floor Operations 芝加哥期货交易所的场内运作 214
Unit Seven 226
Text 226
Marine Insurance 海运保险 226
Dialogue 236
Talking about Insurance 保险漫谈 236
Case Study 240
Cancer Insurance-A Profitable Venture 有利可图的癌症保险 240
Supplementary Reading 242
Lloyd s Today 今日劳埃德 242
Unit Eight 256
Text 256
International Competitive Bidding 国际竞争性招标 256
Dialogue 272
Negotiating a Contract 合同谈判 272
Case Study 277
Bid Opening--Premature Disclosure 提前披露标价案 277
Supplementary Reading 279
A Sample Contract 合同样本 279
Unit Nine 299
Text 299
Manager and Secretary 经理与秘书 299
Dialogue 308
An Interview for a Job 求职面试 308
Looking for a Secretary 聘用秘书 312
Case Study 316
A Cross-Cultural Training Program 跨文化培训计划 316
Supplementary Reading 317
How to Shine at a Job Interview 求职面试要诀 317
How to Write a Winning Resume 简历写作指南 322
Unit Ten 326
Text 326
How the World Bank Manages Its People 世界银行的人事管理 326
Dialogue 346
The Effective Executive 能干的经理 346
Case Study 349
Flying High on Worldwide Horizontal Links 瑞士航空公司改进管理机制 349
Supplementary Reading 352
After Promotion 职位升迁之后 352
AppendixⅠ 361
Key to the Translation Practice 翻译练习参考答案 361
AppendixⅡ 379
Vocabulary 词汇表 379