新编国际商务英语 修订版PDF电子书下载

Unit One 1

Text 1

A Briefing of International Business 国际商务简介 1

Dialogue 12

Talking about Importing 漫谈进口业务 12

Talking about Exporting 漫谈出口业务 16

Case Study 20

Coca-Cola s European Strategy 可口可乐公司的欧洲战略 20

Supplementary Reading 22

Sweden-A Free Trade Nation 瑞典--一个自由贸易的国家 22

Unit Two 29

Text 29

Financing International Trade 外贸融资 29

Dialogue 50

Banking in the West 西方的银行业务 50

Please Turn to Our Bank 请到本行来 54

Case Study 59

Funding from U.S.Eximbank in Support of Export 美国进出口银行支持出口 59

Supplementary Reading 62

Export Financing in Switzerland 瑞士的出口融资 62

Unit Three 69

Text 69

The Asian Crisis--Causes and Cures 亚洲金融危机原因与对策 69

Dialogue 86

Mexico s Financial Woes 墨西哥金融危机 86

Focus on Banking 银行业务访谈 92

Case Study 97

1988 Russia s Financial Crisis 1998年俄罗斯金融危机 97

Supplementary Reading 99

The Future of Global Banks 全球银行的未来 99

Unit Four 108

Text 108

Foreign Direct Investment 外国直接投资 108

Dialogue 122

Talking about Capital 漫话资本 122

A Chat with Citi s Vice Chairman 花旗银行访谈录 127

Case Study 134

Mickey Mouse Goes to France 迪斯尼米老鼠进军法兰西 134

Supplementary Reading: 136

The Multinational Enterprises 多国公司 136

Unit Five 145

Text 145

Securities Markets in China 中国的证券市场 145

Dialogue 162

The International Monetary Situation 国际货币体系 162

Merrill Lynch s Global Reach 美林公司全球业务谈 167

Case Study 172

A Legendary Investor Now Prefers Preferreds 投资高手钟情优先股 172

Supplementary Reading 175

What Impact Will EMU Have on European Securities Markets? 欧元对证券市场的影响 175

Unit Six 192

Text 192

Overview of Futures Trading 期货交易概况 192

Dialogue 209

American Financial System 美国的金融系统 209

Case Study 212

Lesson Kills Baring Brothers? 里森断送了巴林兄弟银行？ 212

Supplementary Reading 214

CBOT Exchange Floor Operations 芝加哥期货交易所的场内运作 214

Unit Seven 226

Text 226

Marine Insurance 海运保险 226

Dialogue 236

Talking about Insurance 保险漫谈 236

Case Study 240

Cancer Insurance-A Profitable Venture 有利可图的癌症保险 240

Supplementary Reading 242

Lloyd s Today 今日劳埃德 242

Unit Eight 256

Text 256

International Competitive Bidding 国际竞争性招标 256

Dialogue 272

Negotiating a Contract 合同谈判 272

Case Study 277

Bid Opening--Premature Disclosure 提前披露标价案 277

Supplementary Reading 279

A Sample Contract 合同样本 279

Unit Nine 299

Text 299

Manager and Secretary 经理与秘书 299

Dialogue 308

An Interview for a Job 求职面试 308

Looking for a Secretary 聘用秘书 312

Case Study 316

A Cross-Cultural Training Program 跨文化培训计划 316

Supplementary Reading 317

How to Shine at a Job Interview 求职面试要诀 317

How to Write a Winning Resume 简历写作指南 322

Unit Ten 326

Text 326

How the World Bank Manages Its People 世界银行的人事管理 326

Dialogue 346

The Effective Executive 能干的经理 346

Case Study 349

Flying High on Worldwide Horizontal Links 瑞士航空公司改进管理机制 349

Supplementary Reading 352

After Promotion 职位升迁之后 352

AppendixⅠ 361

Key to the Translation Practice 翻译练习参考答案 361

AppendixⅡ 379

Vocabulary 词汇表 379