PART ONE A RHETORIC FOR BUSINESS WRITERS 1
Chapter 1 The Basic Principles of Good Business Writing 1
Chapter 2 Diction and Effective Sentences 12
Chapter 3 The Paragraph and the Whole Composition 41
Chapter 4 Style and Tone 68
PART TWO INTERNATIONAL BUSINESS WRITING 91
Chapter 5 Format and Layout of Business Letters 95
Chapter 6 Resumes and Job Application Letters 110
Chapter 7 Enquiries and Replies 131
Chapter 8 Quotations,Sales Letters,Firm Offers and Counter Offers 144
Chapter 9 Orders and Order Acknowledgements 159
Chapter 10 Payments 173
Chapter 11 Shipment and Packing 192
Chapter 12 Insurance 206
Chapter 13 Complaints and Claims 226
Chapter 14 Agencies 244
Chapter 15 International Gommercial Contracts(Ⅰ) 262
Chapter 16 International Commercial Contracts(Ⅱ) 279
Appendix A Business Telex Abbreviations 301
Appendix B Business Abbreviations 310
Bibliography 316