Chapter 1 The Format and Features of Business Letters 商业英文书信的格式与特点 1
Chapter 2 The Essential Elements of a Business Letter商业英文书信的要素 13
Chapter 3 The Additional Elements Other Physical Characteristies of a Business Letter 商业书信的其他要素及特征 30
Chapter 4 The Importance of Business Communication 商业英语通信的重要性 45
Chapter 5 The Basic Principles of an Effective Business Letter 写好商业英文书信的基本原则 58
Chapter 6 Language and Style 语言与风格 69
Chapter 7 Establishing Business Relations 建立业务关系的信 81
Chapter 8 Enquiries and Replies 询价与答复信 94
Chapter 9 Quotations and Offers 报价和报盘信 104
Chapter 10 Counter-offers and Replies 还盘与答复信 113
Chapter 11 Orders and Acceptance 订购与确认信 123
Chapter 12 Claims and Adjustment 索赔与理赔信 133
Chapter 13 Telexes and Telegrams 电传与电报 145
Chapter 14 Sales and Promotion Letters 推销信 164
Chapter 15 Letters of Application and Resumes 求职申请信及简历信 172
Appendixes 附录 183
Ⅰ.Simplified Letter Format 简化式商业信 183
Ⅱ.Memo Format 便函格式 184
Ⅲ.Business Letter Evaluation Form(A)商业信评估表 185
Ⅳ.Business Letter Evaluation Form(B) 商业信评估表 186
Ⅴ.Voeabulary 词汇表 187