Chapter 1 Internet and Web Technology 1
学习指导 1
1.1 Introduction 1
1.2 Computer Networks Basics 2
1.3 Packet Switching and TCP/IP 4
1.4 The Web 7
Chapter 2 Understanding the Internet Economy 10
学习指导 10
2.1 Introduction 10
2.2 Defining the Internet Economy 11
Chapter 3 The Basics of E-Commerce and E-Business 19
学习指导 19
3.1 Origins of Electronic Commerce 19
3.2 Definitions of Electronic Commerce 21
3.3 The Technological Foundations of Contemporary Electronic Commerce 24
Chapter 4 E-Business Models 30
学习指导 30
4.1 Introduction 30
4.2 Storefront Model 30
4.3 Auction Model 32
4.4 Portal Model 33
4.5 Dynamic-Pricing Model 34
4.6 Click-and-Mortar Business 37
Chapter 5 Domain Name Challenges 42
学习指导 42
5.1 What Is A Domain Name？ 42
5.2 Protecting Your Corporate Domain Names 43
5.3 Real-Life Corporate Domain Name Problems 44
5.4 Domain Name Challenlles and Solutions 45
Chapter 6 ebXML 52
学习指导 52
6.1 An Introduction to ebXML： 52
6.2 ebXML and Web Services：The Way To Do Business 56
Chapter 7 m-Business 62
学习指导 62
7.1 Introduction 62
7.2 Wireless Devices 63
7.3 m-Business 64
7.4 Wireless Internet Access 65
7.5 Wireless Web Technology 66
7.6 Wireless Communications 68
7.7 Future of Wireless Internet 69
Chapter 8 Introduction to Secure e-Commerce 71
学习指导 71
8.1 The Upside 71
8.2 The Downside 73
8.3 E-Commerce Compared with Paper-Based Commerce 76
8.4 Making E-Commerce Secure 77
Chapter 9 Online Monetary Transactions 80
学习指导 80
9.1 Introduction 80
9.2 Credit-Card Transactions 81
9.3 Digital Currency 82
9.4 e-Wallets 83
9.5 Peer-to-Peer Payments 84
9.6 Smart Cards 85
9.7 Micropayments 86
9.8 e-Billing 87
9.9 Developing Payment Standards 89
Chapter 10 e-CRM 94
学习指导 94
10.1 Introduction 94
10.2 Tracking and Analyzing Data 95
10.3 Personalization 98
10.4 Contact Centers 99
10.5 Business-to-Business e-CRM 101
10.6 Complete e-CRM Solutions 102
Chapter 11 E-Business Integration Patterns 104
学习指导 104
11.1 What Are Integration Patterns？ 104
11.2 Database Replication 105
11.3 Single-Step Application Integration 107
11.4 Multi-Step Application Integration 108
11.5 Brokering Application 109
11.6 Application-to-Application B2Bi 110
11.7 Data Exchange B2Bi 112
Chapter 12 ABCs of B2C E-Commerce 115
学习指导 115
12.1 What is B2C E-commerce？ 115
12.2 What is the difierence between B2C and B2B e-commerce？ 115
12.3 Why was there so much hype surrounding B2C e-commerce？ 116
12.4 Is B2C commerce really dead？ 116
12.5 How should companies organize their B2C initiative？ 117
12.6 What are the major challenges of B2C e-commerce？ 117
12.7 What is channel conflict and how can I avoid it？ 118
12.8 Can I make a profit through B2C e-commerce？ 118
Chapter 13 B2B E-Commerce 123
学习指导 123
13.1 The ABCs of B2B E-commerce 123
13.2 Business-to-Business Markets 124
Chapter 14 Logistics 134
学习指导 134
14.1 The CLM Definition of Logistics 134
14.2 E-Logistics：Delivering the Goods in E-Commerce 136
Chapter 15 Internet Marketing Basics 141
学习指导 141
15.1 The Internet As A Communications Tool 141
15.2 Roles of Direct Marketing and Relationship Marketing 142
15.3 E-Mail Marketing 146
Chapter 16 Creating an Integrated E-commerce Strategy 153
学习指导 153
16.1 Seven Dimensions of an E-commerce Strategy 153
16.2 Bonds of an E-commerce Strategy 155
Chapter 17 Avoiding Legal Issues 164
学习指导 164
17.1 Global Contracts 164
17.2 The Web Site 167
Chapter 18 Internet Taxation 173
学习指导 173
18.1 Internet Taxation 173
18.2 Introduction to Internet Tax Freedom Act 175
18.3 Introduction to International Taxation of E-Commerce 179
Chapter 19 Introduction To Web-Based Management 183
学习指导 183
19.1 Evolving Trends In Enterprise Computing 183
19.2 THE ALLURE OF WEB-BASED MANAGEMENT 188
Chapter 20 E-commerce：Opportunities and Challenges for China s 21 st Century Economy 193
学习指导 193
20.1 E-commerce：Decisive Factor for China s Future Economic Heft 193
20.2 China Focusing on Infrastructure for E-Commerce 196
20.3 China Urges Better Legislation on E-commerce 197
20.4 UNCTAD Report：E-Commerce in China Promising 198
Answers 207
参考资料 218
参考译文 220
第1章 因特网和网络技术 220
第2章 理解网络经济 223
第3章 电子商务基础 227
第4章 电子商业模型 231
第5章 域名的挑战 236
第6章 ebXML（电子商务扩展标记语言） 240
第7章 移动电子商务 245
第8章 电子商务安全介绍 249
第9章 在线货币交易 253
第10章 电子客户关系管理（e-CRM） 257
第11章 电子商业集成模式 261
第12章 企业对消费者电子商务 266
第13章 企业间电子商务基础 268
第14章 物流 272
第15章 互联网营销基础 274
第16章 建立一个完整的电子商务策略 278
第17章 避免法律问题 281
第18章 因特网纳税 285
第19章 基于网络的管理介绍 290
第20章 电子商务：21世纪中国经济的机遇与挑战 294
Appendix A 电子商务专业英语词汇的构成 299
A.1 派生词（derivation） 299
A.2 复合词（compounding） 300
A.3 混成词（blending） 302
A.4 缩略词（shortening） 302
A.5 借用词 304
A.6 网络操作专用缩略语 304
Appendix B 电子商务英语常用词汇（Glossary） 306