Unit One What Is the World Trade Organization? 1
Unit Two Foreign Exchange 31
Unit Three Forms of International Business Activity 47
Unit Four A Basic Export-Import Transaction 66
Unit Five Electronic Commerce 101
Unit Six Developing Marketing Mixes for Target Markets 133
Unit Seven The Promotional Mix 149
Unit Eight Corporations 171
Unit Nine Licensing 198
Unit Ten What Is Business Creativity? 224
Unit Eleven Individual and Corporate Income Taxes 259
Unit Twelve Types of Business Insurance 283
Unit Thirteen Credit Controller 304
Unit Fourteen Securities and Futures Markets 333
Supplementary Materials 359
一、Form and Notification of Credits 359
二、Business Letters(Ⅰ)The Form of the Letter 372
三、Business Letters(Ⅱ)The Language of the Letter 384
四、Business Letters(Ⅲ)Replies to Business Letters 391
五、Taxation(Ⅰ)Introduction 401
六、Taxation(Ⅱ)How Are Taxes Administered? 408