Chapter 1 Overview of E-Commerce 1
Unit 1 1
1.1 Passage A What is Electronic Commerce? 1
1.2 Notes to Passage A 2
1.3 Activities 3
1.4 Passage B The Evolution of Electronic Commerce 4
1.5 Notes to Passage B 5
1.6 Activities 6
1.7 Basic E-commerce English Writing 6
1.8 Related Reading The Basic Technology of E-Commerce-The Internet 9
1.9 Work Online 10
Unit 2 11
2.1 Passage A The Social Effect Caused by Electronic Commerce 11
2.2 Notes to Passage A 12
2.3 Activities 13
2.4 Passage B Distinguishing Features of E-Commerce 14
2.5 Notes to Passage B 15
2.6 Activities 15
2.7 Basic E-Commerce English Writing 16
2.8 Related Reading The Basic Technology of E-Commerce—Internet Explorer 6 Overview 21
2.9 Work Online 22
Unit 3 23
3.1 Passage A The Application Flow of Electronic Commerce 23
3.2 Notes to Passage A 24
3.3 Activities 25
3.4 Passage B Benefits and Problems Caused by Electronic Commerce 27
3.5 Notes to Passage B 28
3.6 Activities 28
3.7 Basic E-Commerce English Writing 29
3.8 Related Reading The Basic Technology of E-Commerce—Outlook Express 31
3.9 Work Online 32
Word Bank 1（章词汇表1） 33
Chapter 2 Types of E-Commerce 34
Unit 4 34
4.1 Passage A What is B2B? 34
4.2 Notes to Passage A 35
4.3 Activities 36
4.4 Passage B What is B2C? 37
4.5 Notes to Passage B 38
4.6 Activities 39
4.7 Basic E-Commerce English Writing 39
4.8 Related Reading The Basic Technology of E-Commerce—Make Use of E-mail 42
4.9 Work Online 43
Unit 5 44
5.1 Passage A How B2B Differs from B2C 44
5.2 Notes to Passage A 45
5.3 Activities 45
5.4 Passage B B2C and Its Customers 47
5.5 Notes to Passage B 48
5.6 Activities 49
5.7 Basic E-Commerce English Writing 49
5.8 Related Reading Domain,Web,Website and FTP—Simple Steps to Register a Domain Name 51
5.9 Work Online 52
Word Bank 2（章词汇表2） 52
Chapter 3 Network Marketing 53
Unit 6 53
6.1 Passage A The Development of Network Marketing 53
6.2 Notes to Passage A 54
6.3 Activities 55
6.4 Passage B Main Strategies of Network Marketing 56
6.5 Notes to Passage B 57
6.6 Activities 57
6.7 Basic E-Commerce English Writing 58
6.8 Related Reading Domain,Web,Website and FTP—Create Your Own Web with FrontPage 60
6.9 Work Online 62
Unit 7 63
7.1 Passage A Advantages of Network Marketing 63
7.2 Notes to Passage A 64
7.3 Activities 64
7.4 Passage B Network Marketing vs Traditional Marketing 66
7.5 Notes to Passage B 66
7.6 Activities 67
7.7 Basic E-Commerce English Writing 68
7.8 Related Reading Domain,Web,Website and FTP—Access to Web and Websites 70
7.9 Work Online 71
Unit 8 72
8.1 Passage A Network User Profile 72
8.2 Notes to Passage A 73
8.3 Activities 74
8.4 Passage B Five-stage Customer Loyalty Model 75
8.5 Notes to Passage B 76
8.6 Activities 77
8.7 Basic E-Commerce English Writing 77
8.8 Related Reading Domain,Web,Website and FTP—How to Use CuteFTP? 80
8.9 Work Online 82
Unit 9 83
9.1 Passage A Michelin's Great Goal 83
9.2 Notes to Passage A 84
9.3 Activities 84
9.4 Passage B Access to Market Segmentation 86
9.5 Notes to Passage B 87
9.6 Activities 88
9.7 Basic E-Commerce English Writing 88
9.8 Related Reading Cross-Cultural Communication—An Increasingly Diverse American Workforce 92
9.9 Work Online 93
Word Bank 3（章词汇表3） 93
Chapter 4 E-Payment 95
Unit 10 95
10.1 Passage A Cyber Bank 95
10.2 Notes to Passage A 96
10.3 Activities 97
10.4 Passage B Advantages and Problems of Cyber Bank 98
10.5 Notes to Passage B 99
10.6 Activities 99
10.7 Basic E-Commerce English Writing 100
10.8 Related Reading Cross-Cultural Communication—Global Business Environments 102
10.9 Work Online 102
Unit 11 103
11.1 Passage A The Classifications of E-payment 103
11.2 Notes to Passage A 104
11.3 Activities 105
11.4 Passage B Smart Cards Entering Our Lives 106
11.5 Notes to Passage B 107
11.6 Activities 108
11.7 Basic E-Commerce English Writing 108
11.8 Related Reading Cultural Differences at Home and Abroad—Cultural Diversity in the United States 111
11.9 Work Online 112
Unit 12 113
12.1 Passage A E-Cash,the Natural Solution! 113
12.2 Notes to Passage A 114
12.3 Activities 114
12.4 Passage B Payment by E-Cash 116
12.5 Notes to Passage B 116
12.6 Activities 117
12.7 Basic E-Commerce English Writing 118
12.8 Related Reading Cultural Differences at Home and Abroad—Strategies for Global Communication 120
12.9 Work Online 122
Unit 13 123
13.1 Passage A Mondex,a Quick Payment 123
13.2 Notes to Passage A 124
13.3 Activities 125
13.4 Passage B Non-cash Payment Choice 126
13.5 Notes to Passage B 127
13.6 Activities 128
13.7 Basic E-Commerce English Writing 129
13.8 Related Reading Cultural Differences at Home and Abroad—Challenges of Diversity 131
13.9 Work Online 131
Word Bank 4（章词汇表4） 132
Chapter 5 E-Shopping ＆ Logistics 133
Unit 14 133
14.1 Passage A The Flow of Shopping Online 133
14.2 Notes to Passage A 134
14.3 Activities 135
14.4 Passage B Making Money from Online Business 136
14.5 Notes to Passage B 137
14.6 Activities 138
14.7 Basic E-Commerce English Writing 139
14.8 Related Reading Working Effectively in Teams—Workplace Teams 141
14.9 Work Online 142
Unit 15 143
15.1 Passage A The Definitions of Logistics and Its Evolution 143
15.2 Notes to Passage A 144
15.3 Activities 145
15.4 Passage B Logistic Flow System and Management 146
15.5 Notes to Passage B 147
15.6 Activities 148
15.7 Basic E-Commerce English Writing 148
15.8 Related Reading Working Effectively in Teams—Effective Work Teams with Team Membership 151
15.9 Work Online 152
Unit 16 153
16.1 Passage A Effective Supply Chain Management 153
16.2 Notes to Passage A 154
16.3 Activities 155
16.4 Passage B Critical and Predictive Questions 156
16.5 Notes to Passage B 157
16.6 Activities 158
16.7 Basic E-Commerce English Writing 159
16.8 Related Reading Working Effectively in Teams—Characteristics of Effective Teams and Virtual Teams 160
16.9 Work Online 161
Word Bank 5（章词汇表5） 162
Chapter 6 E-Government 163
Unit 17 163
17.1 Passage A E-Government ＆ Its Beneficial Effects 163
17.2 Notes to Passage A 164
17.3 Activities 165
17.4 Passage B E-Government Programs to Be Successful 166
17.5 Notes to Passage B 167
17.6 Activities 168
17.7 Basic E-Commerce English Writing 169
17.8 Related Reading Job Hunter ＆ Resumes 171
17.9 Work Online 172
Unit 18 173
18.1 Passage A G to C E-Government 173
18.2 Notes to Passage A 174
18.3 Activities 175
18.4 Passage B E-Government Boost Private Investment 176
18.5 Notes to Passage B 177
18.6 Activities 178
18.7 Basic E-Commerce English Writing 179
18.8 Related Reading Prepare for a Job Interview 181
Word Bank 6（章词汇表6） 182
Appendix 184
Appendix 1 Key to Activities 练习参考答案 184
Appendix 2 电子商务英语常见术语注解 204
Appendix 3 电子商务英语专业词汇索引表 206
Appendix 4 国际贸易实务常用词汇（英汉对照） 214
参考文献 241
参考网站 242