Unit 1 What is International Business?Text:The Nature of International Business 1
Unit 2 Exporting and Importing ProceduresText:Exporting and Importing Procedures 17
Unit 3 DocumentsText:International Trade Documentation 41
Unit 4 Business Organization and WTOText:World Trade Organization 55
Unit 5 Regulations and Trade BarrierText:Nontariff Barriers to Trade 73
Unit 6 E-commerceText:E-commerce 88
Unit 7 Joint VenturesText:Joint Ventures 105
Unit 8 Intellectual PropertyText:Intellectual Property 123
Unit 9 Marketing and SalesText:Marketing Is All Around Us 140
Unit 10 AccountingText:Accounting—The Language of Business 161
Unit 11 Human Resources ManagementText:Human Resource Management 181
Unit 12 International ConventionText:UN Convention on Contracts for the International Sale of Goods 195
Unit 13 Public Relations and AdvertisementText:Public Relations 211
Unit 14 Culture and CommunicationText:Recognize Cultural Differences 230
Unit 15 GlobalizationText:Is Globalization Slowing Down? 249
Unit 16 International TaxationText:International Taxation 269
Keys to Exercises 290
“商务英语阅读”课程教学大纲 300
参考文献 302