Chapter 1 Introduction to E-commerce 1
Chapter 2 Essentials of Electronic Commerce 11
Chapter 3 E-marketplaces and Economic Impacts 17
Chapter 4 EC-Internet Marketing 23
Chapter 5 Retailing in Electronic Commerce 29
Chapter 6 Market Research in Electronic Commerce 35
Chapter 7 B2B and C-commerce 41
Chapter 8 Company-Centric 47
Chapter 9 B2B Exchanges and Services 53
Chapter 10 Current EC Research 59
Chapter 11 Other EC Models and Applications 65
Chapter 12 E-Government 75
Chapter 13 Mobile Commerce 81
Chapter 14 EC Support Services 87
Chapter 15 Auctions 93
Chapter 16 E-Commerce Security 99
Chapter 17 Electronic Payment System 105
Chapter 18 Order Fulfillment 111
Chapter 19 EC Strategy 117
Chapter 20 EC Implementation 123
Chapter 21 The Economics of EC 129
Chapter 22 Launching a Successful Internet Business 139
Chapter 23 Legal and Social Impacts and EC Future 145
Chapter 24 Application Development 151
Chapter 25 Building EC Applications 157
Chapter 26 Online Tutorials 163
Chapter 27 EC Business Plan 169
Chapter 28 Supply Chain 175
Chapter 29 Online Appendices 181
Chapter 30 Infrastructure for EC 187
Bibliography 193