Unit 1 International Trade 1
Fast Reading Ⅰ U.S.Presses Japan on Farm Imports and India on World Trade Talks 5
Fast Reading Ⅱ China Maps Out Economic Plan to Promote Sustainable Growth 7
Unit 2 Settling Disputes—the WTO's Unique Contribution 10
Fast Reading Ⅰ Integrated Negotiation 15
Fast Reading Ⅱ Dialogue Key to Resolving IPR Disputes 17
Unit 3 Globalization and Its Impact on the Business 20
Fast Reading Ⅰ Population and Globalization 25
Fast Reading Ⅱ Norway and Peru Next China's Trade Targets 28
Unit 4 Can Sino-U.S.Trade Friction Be Solved by Appreciation of RMB? 30
Fast Reading Ⅰ Solving the Trade Imbalance 35
Fast Reading Ⅱ Survey:Cheap Exports of China Reduce World Inflation 37
Unit 5 Don't Fence Me Out! 40
Fast Reading Ⅰ Bush Administration Seeks to Lower Trade Barriers with Latin America 45
Fast Reading Ⅱ China:U.S.Piracy Complaint May Hurt Ties 48
Unit 6 China,Dumping or Not 50
Fast Reading Ⅰ Chinese Lighter Producers Win EU Anti-Dumping Suit 56
Fast Reading Ⅱ China Steel Companies Win Anti-dumping Cases 59
Unit 7 The Force Behind the Nike Empire 61
Fast Reading Ⅰ Richard Branson and His Virgin Kingdom 65
Fast Reading Ⅱ A Most Influential Person of the 20th Century 68
Unit 8 Regional Economic Integration 71
Fast Reading Ⅰ China ASEAN to See Closer Economic Ties 77
Fast Reading Ⅱ Speech by President Hu Jintao of China at the 12th APEC Economic Leaders'Meeting 79
Unit 9 Environment,Trade,and Investment 82
Fast Reading Ⅰ The Effects of Trade Liberalization on the Environment 86
Fast Reading Ⅱ EU Leaders Agree to Cut Greenhouse Gases 89
Unit 10 Negotiation Skills and Strategies 91
Fast Reading Ⅰ Business Is Negotiation 95
Fast Reading Ⅱ Negotiating Customer Agreements 98
Unit 11 "Toyota"of China 100
Fast Reading Ⅰ Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul 105
Fast Reading Ⅱ Microsoft,Lenovo to Set Up Joint R＆D Center 107
Unit 12 The Survival of the Old Brands 110
Fast Reading Ⅰ Honda Plans New Brand through Guangzhou Venture 114
Fast Reading Ⅱ Pu'er:The Tea That Changed a County 116
Unit 13 E-commerce:Doing Business Online 119
Fast Reading Ⅰ Going Shopping?Go Global! 123
Fast Reading Ⅱ E-Trading Helps Small Firm Bag Market Share 126
Unit 14 China's Door Now Wide-Open for Foreign Banks 129
Fast Reading Ⅰ Bank Gets Nod for Joint Venture 134
Fast Reading Ⅱ Foreign Banks Go Local 136
Unit 15 Known Brands Acquiring Name Recognition 139
Fast Reading Ⅰ Mergers and the Supersizing of Bussiness 144
Fast Reading Ⅱ Thai Company Wins Bid for Gujing Group 146
Unit 16 Multinational Companies 149
Fast Reading Ⅰ Mengniu Inks NBA Promotions Partnership 153
Fast Reading Ⅱ Bill Gates:Microsoft to Build R＆D Parks in Beijing,Shanghai 156
Key to Exercises 158
Reference 166