Unit 1
Text A How to Get Straight A's 1
Language in Use 6
Text B Dell's Story 9
Unit 2
Text A A Brandnew Pair of Shoes 11
Language in Use 16
Text B Wrigley's 19
Unit 3
Text A The Making of a Success Story 21
Language in Use 27
Text B Auction 30
Unit 4
Text A The Top Five Inventions That Shrunk the World 32
Language in Use 38
Text B Thank God It's Friday! 41
Unit 5
Text A Beauty and Love 43
Language in Use 48
Text B A Starbucks Story 51
Unit 6
Text A If Only 53
Language in Use 59
Text B The Baker Who Beat McDonald's 62
Unit 7
Text A A Good Heart to Lean on 64
Language in Use 70
Text B Samsung 73
Unit 8
Text A Pets—A Part of American Family 75
Language in Use 82
Text B Walt Disney:A Short Biography 85
Unit 9
Text A Doing Well by Doing Good 87
Language in Use 93
Text B Human Resources Management 96
Unit 10
Text A If I Were a Boy Again 98
Language in Use 104
Text B Black Tuesday 107
Unit 11
Text A A Lesson Learned at Midnight 109
Language in Use 114
Text B Different Types of Stocks 117
Unit 12
Text A Ask,Ask,Ask 120
Language in Use 126
Text B The Wal-Mart Story 130
Unit 13
Text A The Littlest Fire-fighter 132
Language in Use 137
Text B FORD Motor Company History 140
Unit 14
Text A The Daffodil Principle 143
Language in Use 150
Text B Sales Promotion 153
Unit 15
Text A My Forever Valentine 156
Language in Use 162
Text B The History of Coca Cola 165
Unit 16
Text A The Midnight Visitor 167
Language in Use 175
Text B Hans Wilsdorf and His Amazing Watch 178
Grammar References 181
Style Guides 200
Glossary 206
Presupposed Vocabulary List 210