《经济管理专业英语 第3版》PDF下载

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  • 作  者:戴贤远主编
  • 出 版 社:北京:北京大学出版社
  • 出版年份:2006
  • ISBN:7301024126
  • 页数:253 页
图书介绍:本书自1994年第一版以来已印刷14次。现已被列入普通高等教育“十一五”国家级规划教材。本教材的课文选自美国著名大学商学院里通用的本科生及研究生的教材,包括微观经济学,宏观经济学,货币银行学,国际市场营销学等14个部分。此次修订作者根据教学的需要在每部分之后增加了讨论题等内容。

PART ONE MICROECONOMICS 1

The Concept of Utility 1

How Markets Function 4

PART TWO MACROECONOMICS 8

Outlays and Components of Demand 8

Macroeconomic Policy 11

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING 15

Why Sample 15

Basic Concepts of Hypothesis Testing 19

PART FOUR MANAGEMENT INFORMATION SYSTEM 27

Hotel Computer Applications 27

Word Processing 33

PART FIVE OPERATIONS MANAGEMENT 39

Order Processing 39

Bring Design into the Business 44

PART SIX MARKETING 49

Pulling and Pushing Marketing Strategies in a Market-Oriented System 49

The Many Faces of Personal Selling 55

PART SEVEN MANAGERIAL FINANCE 60

Motives for Using Debt 60

Trade Credit 64

PART EIGHT ORGANIZATIONAL BEHAVIOR 71

What Is OBM? 71

Areas of Application 74

PART NINE FINANCIAL ACCOUNTING 81

Elements of the Accounting Model 81

Accounting Reports 85

PART TEN MONEY AND BANKING 92

Sources and Uses of Bank Funds 92

Instruments of the Capital Market 97

PART ELEVEN STRATEGIC MANAGEMENT 104

Company Goals:Survival,Growth,Profitability 104

Strategic Considerations for Multinational Firms 107

PART TWELVE INTERNATIONAL ECONOMICS 113

Free Markets and Growth 113

New-World Realities and Competitiveness 117

PART THIRTEEN INTERNATIONAL MARKETING 125

Advertising Abroad—Creative Challenges 125

Evaluating Alternatives for International Operations 132

PART FOURTEEN INTERNATIONAL BUSINESS 139

The International Rules of Commercial Policy 139

Foreign Direct Investment 143

APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT 147

The Objectives of Firms in Economics 147

The Maximizing Principle in Economics 153

An Introduction to the Theory of Economic Growth 159

Taxation in Western Economics 165

Application of Probability Concepts in Decision Making 172

The Learning Organization 176

The Goal of Financial Management 182

Global Advertising Regulations 186

Financial Intermediation:Assets and Liabilities Management in a Profit-Seeking Environment 190

Qualitative Characteristics of Accounting Information 196

The Rise of China's Joint Ventures in an Interdependent Global Economy 202

History of the International Monetary System 208

International Banking 214

Trade Policy in Developing Countries 220

APPENDIX B WORDS,PHRASES,AND TYPICAL EXPRESSIONS 227

APPENDIX C SAMPLESOF GOOD SENTENCES 231

APPENDIX D BUSINESS LETTERS 233

APPENDIX E SAMPLES OF FOOTNOTES 239

APPENDIX F SAMPLES OF BIBLIOGRAPHIES 241

APPENDIX G RESUME 243

APPENDIX H MEMORANDUM 245

APPENDIX I TRANSLATION 246