《营销科学学报 第2卷第4辑总第6辑》PDF下载

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  • 作  者:清华大学经济管理学院,北京大学光华管理学院
  • 出 版 社:北京:清华大学出版社
  • 出版年份:2007
  • ISBN:9787302145233
  • 页数:107 页
图书介绍:本书是学术期刊,主要是研究营销理论问题的论文合集。

Tradeoff of Errors of Two Types in Customer Churn Prediction&Xia Guo-en,Jin Weidong 7

The Influences of Consumers’Personal Characteristics and Influence of Consumer Characteristics and Ethnocentric Tendency on Brand Origin Recognition Accuracy:An Empirical Study on Urban Chinese Consumers&Zhu Ling,Lu Xiongwen,Chu Rongwei 21

Diffusion of New Product with Repeat Purchase Potential:Theoretical Model and Nonlinear LAD Estimation&Chang Ying,Li Ji,Wang Hansheng,Tu Ping 31

Determinants of Customer Satisfaction with Online Service and its Impacts on Behavioral Intentions&Hu Zuohao,Yang Zhilin 41

Network Externalities and Pricing in E-marketplace&Guo Qiang 50

Formation of Unethical Consumer Behavior:Theoretical Concepts and Key Mechanism&Zeng Fue 71

Service Quality of Virtual Tourist Community and Community Member Loyalty:An Empirical Study&Xie Lishan,Wang Ding 82

How Perceived Risk Affects Information Search:The Moderating Role of Consumer Knowledge&Zou Deqiang,Wang Gao,Zhao Ping 95

Effects of Guanxi Investment on Customer Loyalty in the Chinese Market:An Empirical Study—Evidence from the Hotel Industry in SiChuan,YunNan and ZheJiang&Tang Xiaofei,Chou TingJui,Chen Shuching 107