营销科学学报 第2卷第4辑总第6辑PDF电子书下载

Tradeoff of Errors of Two Types in Customer Churn Prediction&Xia Guo-en，Jin Weidong 7

The Influences of Consumers’Personal Characteristics and Influence of Consumer Characteristics and Ethnocentric Tendency on Brand Origin Recognition Accuracy：An Empirical Study on Urban Chinese Consumers&Zhu Ling，Lu Xiongwen，Chu Rongwei 21

Diffusion of New Product with Repeat Purchase Potential：Theoretical Model and Nonlinear LAD Estimation&Chang Ying，Li Ji，Wang Hansheng，Tu Ping 31

Determinants of Customer Satisfaction with Online Service and its Impacts on Behavioral Intentions&Hu Zuohao，Yang Zhilin 41

Network Externalities and Pricing in E-marketplace&Guo Qiang 50

Formation of Unethical Consumer Behavior：Theoretical Concepts and Key Mechanism&Zeng Fue 71

Service Quality of Virtual Tourist Community and Community Member Loyalty：An Empirical Study&Xie Lishan，Wang Ding 82

How Perceived Risk Affects Information Search：The Moderating Role of Consumer Knowledge&Zou Deqiang，Wang Gao，Zhao Ping 95

Effects of Guanxi Investment on Customer Loyalty in the Chinese Market：An Empirical Study—Evidence from the Hotel Industry in SiChuan，YunNan and ZheJiang&Tang Xiaofei，Chou TingJui，Chen Shuching 107