Unit 1 1
Part Ⅰ 2
A.Brokers 2
B.A Product Manager 3
Part Ⅱ 5
A.Relationships with Different Kinds of People 5
B.Relationships Between the Employees 6
Part Ⅲ 7
A.Accountant 7
B.How to Be a Successful Businessman 9
Part Ⅳ The World of Humor 10
Unit 2 13
Part Ⅰ 14
A.Contract Law and Warranty 14
B.Trademark,Patent and Agency Law 15
Part Ⅱ 17
A.Talking About The Contract 17
B.Court Orders Redress in Unfair Firing Case 19
Part Ⅲ 20
A.How to Claim Damages 20
B.Hire a Personal Lawyer 21
Part Ⅳ The World of Humor 23
Unit 3 25
Part Ⅰ 26
A.Partnership 26
B.Corporate Chains 27
Part Ⅱ 28
A.Join the NW Business Partnership 28
B.Creating a Winning Business Partnership 29
Part Ⅲ 31
A.Which One Is More Profitable? 31
B.Joint Venture 32
Part Ⅳ The World of Humor 34
Unit 4 35
Part Ⅰ 36
A.Corporations 36
B.Transnational Corporations 37
Part Ⅱ 39
A.Types of Business Organizations（Ⅰ） 39
B.Types of Business Organizations（Ⅱ） 41
Part Ⅲ 42
A.Business Practice 42
B.Workers'Role 44
Part Ⅳ The World of Humor 45
Unit 5 47
Part Ⅰ 48
A.Management 48
B.The Modern Corporation 50
Part Ⅱ 51
A.Expo Shows Mobile Tech 51
B.Alcatel Eyes Phone Stake 52
Part Ⅲ 53
A.U.S. Airlines to Offer Internet 53
B.The Need for a Strategic Plan 55
Part Ⅳ The World of Humor 57
Unit 6 59
Part Ⅰ 60
A.Information Technology 60
B.Panda Vows to Become No.1 Anti-virus Supplier 61
Part Ⅱ 62
A.IT Industry Burgeoning 62
B.Yahoo in Mainland Alliance 63
Part Ⅲ 64
A.The E-marketing 64
B.Information Needs 66
Part Ⅳ The World of Humor 67
Unit 7 69
Part Ⅰ 70
A.Marketing 70
B.Customer Service 71
Part Ⅱ 73
A.Marketing Approaches（Ⅰ） 73
B.Marketing Approaches（Ⅱ） 74
Part Ⅲ 76
A.Food Firm Taps Dairy Mart 76
B.lce Cream Profits Melt Away 78
Part Ⅳ The World of Humor 79
Unit 8 81
Part Ⅰ 82
A.Supply and Demand 82
B.Competition 83
Part Ⅱ 84
A.Convenience Stores Blooming 84
B.Hypermarkets Most Favored in Cities 85
Part Ⅲ 87
A.Le Meridien Plans 12 more hotels 87
B.Internal Business Analysis 88
Part Ⅳ The World of Humor 89
Test 1 91
Part Ⅰ 92
Part Ⅱ 93
Part Ⅲ 94
Part Ⅳ 96
Unit 9 97
Part Ⅰ 98
A.Other Financial Institutions 98
B.Bank Cuts NPLs as It Eyes IPO 99
Part Ⅱ 100
A.State Banks Eye Card Venture 100
B.Banking Group Set for Revamp 101
Part Ⅲ 102
A.Stablizing China's Economy 102
B.Finalizing a Plan 103
Part Ⅳ The World of Humor 104
Unit 10 107
Part Ⅰ 108
A.Seven Management Principles of Matsushita Group 108
B.Roles of General Managers 110
Part Ⅱ 112
A.Meeting Business Challenges at Microsoft 112
B.Meeting Business Challenges at Johnson&Johnson 114
Part Ⅲ 117
A.Green Cars 117
B.Environmental Protection 118
Part Ⅳ The World of Humor 120
Unit 11 123
Part Ⅰ 124
A.Understanding Cultural Differences 124
B.EuroDisney—A Case in Point 125
Part Ⅱ 127
A.The Globalization Paradox 127
B.Global Dress Codes 129
Part Ⅲ 131
A.Customs Etiquette and Protocol 131
B.Global Business and Local Cultures 134
Part Ⅳ The World of Humor 136
Unit 12 139
Part Ⅰ 140
A.Elements of the Marketplace 140
B.Cross-cultural Marketing 143
Part Ⅱ 144
A.Dell Computer Turns Customer Satisfaction into Profits（Ⅰ） 144
B.Dell Computer Turns Customer Satisfaction into Profits（Ⅱ） 146
Part Ⅲ 147
A.Swatch—A Successful Story 147
B.Personal Life Style and the Purchasing Process 149
Part Ⅳ The World of Humor 151
Unit 13 153
Part Ⅰ 154
A.Job hunting 154
B.Successful Job Interview 156
Part Ⅱ 158
A.Writing your Resume 158
B.Improving your Communicating Skills 160
Part Ⅲ 161
A.How to Avoid Getting Junk E-mail 161
B.Proper International E-mail Etiquette 163
Part Ⅳ The World of Humor 165
Unit 14 167
Part Ⅰ 168
A.E.C. Pulls Plug on China Bulbs 168
B.As E.U. Dims,Bulb Producers Shift West-ward 169
Part Ⅱ 170
A.Japan to Raise Tariffs Against Chinese Farm Goods 170
B.Japan Trade Spat to Expand 172
Part Ⅲ 173
A.Japan Trade Talks Are Under Way 173
B.Art Paper May Cost More 174
Part Ⅳ The World of Humor 176
Unit 15 179
Part Ⅰ 180
A.Despite Prior Setback,Coke to Sell New Tea 180
B.Ball Maker Turns yacht Builder 181
Part Ⅱ 183
A.Pawnshop Trade Boosted 183
B.Arabian Matchmakers:Flourishing Business 185
Part Ⅲ 186
A.Nuclear Plant Gone to Weeds 186
B.Domestic DVD Makers Urged to Pay Fees 188
Part Ⅳ The World of Humor 190
Test 2 193
Part Ⅰ 194
Part Ⅱ 195
Part Ⅲ 196
Part Ⅳ 198