Purple Blood 2
紫色血液 3
The Rules of the Game Theory 12
博弈论的游戏规则 13
The Potential of a Superstar Salesperson 22
超级明星销售员的潜能 23
The Psychological Quality of a Superstar Salesperson 32
超级明星销售员的心理素质 33
Psychology Value in the Workplace 42
工作场所的心理价值 43
The Psychological Intervention in Business Coaching 54
商务培训中的心理干预 55
The Psychology and Habits of Successful Investors 64
成功投资者的心理与习惯 65
Getting the Right Message Across 76
传递正确的信息 77
Hardships and Joy Experienced in Starting Business 86
创业的艰辛与快乐 87
Wal-Mart’s Incursions 96
沃尔玛的入侵 97
Think like a VC，Act like an Entrepreneur 106
像投机资本家一样思考，像企业家一样行动 107
Pricing and the Psychology of Consumption 116
定价与消费心理 117
Understanding Psychological Profiles of Entrepreneurs 128
理解企业家的心理档案 129
Women in Business Don’t Cry 138
工作中的女人不流泪 139
The Effects of Music in a Retail Setting 148
零售卖场的音乐效果 149
The Customer Is King 158
顾客就是上帝 159
The Psychology of Commercial Advertisement 168
商业广告心理 169
Riddance to the Imperial CEO 178
摆脱独断专行的首席执行官 179
Down-Economy Spending Habits of the Rich 188
富人在经济下滑期的消费习惯 189
The Growing Frustration of eBay Sellers 198
易趣卖家与日俱增的挫折感 199
Tapping the Power of Analogy 208
利用类比推理的威慑力 209
Keeping a Business Alive during a Divorce 218
离婚期间保持企业的活力 219
Women Face Disadvantages in Their Working Lives 228
女性职业生涯中的劣势 229
AIC’s Integrative Thinking Philosophy 238
AIC的整合性思维哲学 239
EQ Is the Essential Element in Business Success 250
情商是商业成功的主要元素 251
Belief in the Ill-fated Lehman Shattered 262
信念随命运多舛的雷曼崩溃 263
Merger Mania 272
并购风波 273
Managing the Customer Experience 282
管理消费者体验 283
Finding Freedom at Work 292
寻觅工作自由 293
Resisting Temptation 304
远离诱惑 305