Unit 1 Economics 1
Passage A Introduction to Western Economics 1
Writing Focus:Writing a Business Proposal 5
Reading Focus:Previewing 6
Passage B Economic Policies Are Diverging in the Developed World As Deflation Looms 7
Passage C We Can Control Risks Facing the Economy,Says China's President Xi Jinping 10
Unit 2 Introduction to Management 13
Passage A The Functional Approach to Management 13
Writing Focus:Memo 17
Reading Focus:Highlighting What Matters When Reading 18
Passage B Leadership and Management:What Is the Difference? 20
Passage C How Leaders Emerge during Challenging Times 24
Unit 3 Money and Banking 29
Passage A Money 29
Writing Focus:Letters of Job Application 33
Reading Focus:Scanning 35
Passage B The Federal Reserve System in U.S 37
Passage C Barclays Bank 41
Unit 4 Securities 47
Passage A Bonds Basics 47
Writing Focus:Short Business Report 51
Reading Focus:Understanding the Main Idea 53
Passage B Stocks Basics 55
Passage C Key Features of Hershey 59
Unit 5 Accounting 63
Passage A Accounting:An Information System 63
Writing Focus:Graphic Writing 66
Reading Focus:Newspapers and Headlines 67
Passage B Opportunity Cost 69
Passage C Emerging-market Corporate Debt 72
Unit 6 International Trade 76
Passage A Overview of International Trade 76
Writing Focus:Writing Effective Emails-Getting People to Read and Act on Your Message 80
Reading Focus:Facts and Opinions 83
Passage B Trade Barriers Basics 84
Passage C Tearing Down Barriers to Green Trade 88
Unit 7 Human Resources Management 92
Passage A Brief Introduction to Human Resources Management 92
Writing Focus:Meeting Agenda 96
Reading Focus:Distinguishing Topic from Main Idea 97
Passage B Employers:Golden Rules Are to Listen and Measure 99
Passage C War for Talent-Money Is Not Everything As Big Brands Rely on Their Reputations 103
Unit 8 BuSiness Etiquette 106
Passage A Etiquette and Business Etiquette 106
Writing Focus:Press Release 110
Reading Focus:Grasp Information 112
Passage B Welcoming Gestures 113
Passage C The Etiquette of Working Life 117