Part Ⅰ Planning Conferences and Events 3
Unit 1 A Brief Introduction to the MICE Industry 3
Text A 3
Text B 10
Communicative Skills 16
Unit 2 Careers in the MICE Industry 20
Text A 20
Text B 27
Communicative Skills 33
Unit 3 Meeting Planning 39
Text A 39
Text B 46
Communicative Skills 52
Unit 4 Choose a Venue 58
Text A 58
Text B 65
Communicative Skills 71
Unit 5 Contracts in the MICE Industry 76
Text A 76
Text B 82
Communicative Skills 88
Unit 6 Conference and Event Marketing 95
Text A 95
Text B 102
Communicative Skills 107
Unit 7 Registration 112
Text A 112
Text B 118
Communicative Skills 124
Unit 8 Room Block Management 128
Text A 128
Text B 134
Communicative Skills 140
Unit 9 Risk Management 144
Text A 144
Text B 150
Communicative Skills 158
Part Ⅱ Exhibiting at a Trade Show 165
Unit 10 Background of Trade Shows 165
Text A 165
Text B 171
Communicative Skills 176
Unit 11 Choose a Trade Show 182
Text A 182
Text B 187
Communicative Skills 193
Unit 12 Pre-show Marketing 197
Text A 197
Text B 203
Communicative Skills 208
Unit 13 Move to the Exhibition 212
Text A 212
Text B 218
Communicative Skills 222
Unit 14 Post-show Activities 227
Text A 227
Text B 233
Communicative Skills 238
Unit 15 Cultural Aspects in Business Communication 242
Text A 242
Text B 249
Communicative Skills 254
Keys to Exercises 259
参考译文 314
附录一 课后生词表 363
附录二 会展行业常用术语资源 374
附录三 会议产业理事会提供的专业词汇表（示例） 375
附录四 主要会展行业组织网站 377
参考文献 378