Chapter 1 General Introduction 1
Section 1 2
Section 2 7
Section 3 9
Section 4 10
Chapter 2 Titles and Business Cards 13
Section 1 14
Section 2 17
Section 3 21
Section 4 22
Chapter 3 Visiting and Entertaining 24
Section 1 25
Section 2 29
Section 3 31
Section 4 32
Chapter 4 Non-verbal Communication 34
Section 1 35
Section 2 40
Section 3 42
Section 4 44
Chapter 5 Culture Shock 47
Section 1 48
Section 2 55
Section 3 57
Section 4 59
Chapter 6 Between Men and Women 62
Section 1 63
Section 2 70
Section 3 73
Section 4 76
Chapter 7 At Negotiation Table 78
Section 1 79
Section 2 82
Section 3 87
Section 4 89
Chapter 8 To Be or Not to Be International 90
Section 1 92
Section 2 97
Section 3 100
Section 4 101
Chapter 9 Harmony or Confliction 103
Section 1 105
Section 2 108
Section 3 110
Section 4 114
Chapter 10 Global Marketing 115
Section 1 116
Section 2 119
Section 3 122
Section 4 124