Chapter 1 Industry Background 3
UNIT 1 Digital Contemporary Life 3
Text A Disney Buys Pixar 3
Text B Chinese Make Big Push into Animation 9
Text C WeChat：The Chinese Chat App Stealing Weibo's Thunder 12
Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone 15
UNIT 2 The Rise of Digital Media Industry 19
Text A Digital Art in China 19
Reading Material Wall Street Has Made Hillary Clinton a Millionaire 22
Chapter 2 Art Background 27
UNIT 3 Dadaism 27
Text A Dadaism 27
Reading Material Duchamp 31
UNIT 4 Pop Art 34
Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 89 34
Text B Restless Genius：Pablo Picasso 37
Text C Andy Warhol and the Can That Sold the World by Gary Indiana 40
Reading Material“My Mind Split Open”：Andy Warhol's Exploding Plastic Inevitable 44
UNIT 5 Montage 47
Text A Montage（filmmaking） 47
Reading Material Taxi Driver（1976） 51
Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects 54
Chapter 3 Technical Elements 61
UNIT 6 Overview Of Computer 61
Text A Evolution of Computer 61
Reading Material Who Invented the Computer？ 68
UNIT 7 Multimedia Computer Technology 72
Text A Windows Media Player 12 72
Text B Adobe Fast Facts 77
Text C Adobe Character Animator 80
Reading Material We Had No Idea 84
UNIT 8 Computer Graphics 87
Text A Apple's First Macintosh Turns 25 87
Text B How Mandelbrot's Fractals Changed the World 90
Reading Material Listening to Geometry 93
Reading Material The Backbone of Fractals：Feedback and the Iterator 95
Chapter 4 Professional Outlook 99
UNIT 9 Vi rtual Reality 99
Text A Building a Digital Museum 99
Text B 5 Ways Virtual Reality Will Change Education 102
Text C Don't Compare Virtual Reality to the Smartphone 107
Reading Material“China's Google”Baidu is Making Smart Glasses 110
UNIT 10 Augmented Reality 112
Text A 7 Ways Augmented Reality Will Improve Your Life 112
Text B Can Augmented Reality Help Save the Print Publishing Industry？ 117
Text C（geolocation＋augmented reality＋QR codes）Libraries 120
Reading Material GPS App Keeps Drivers'Eyes on the Road 123
UNIT 11 New Media Advertisement 126
Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline 126
Text B 8 Reasons to Join the Digital Media and Advertising Industry 129
Reading Material What is Digital Media？ 132
UNIT 12 Ul 135
Text A Realism in UI Design 135
Text B Experience vs Function—a Beautiful UI is Not Always the Best UI 139
Reading Material Eye-Catching Mobile App Interfaces with Sleek Gradient Effect 142
UNIT 13 Web Design 151
Text A Design Trend：Ghost Buttons in Website Design 151
Text B How To Create a Web Design Style Guide 156
Reading Material 11 Web Design Trends for 2016 164
UNIT 14 Information Design 171
Text A What Is Information Design？ 171
Text B Physical，Cognitive，and Affective：A Three-part Framework for Information Design 176
Reading Material Audible Information Design in the New York City Subway System：A Case Study 180
UNIT 15 Architectural Animation 184
Text A Making of Phoenix 8 Vieques House Animation 184
Reading Material Architecture Software 197
UNIT 16 Visual Communication 200
Text A Type Basics 200
Reading Material Style Tiles and How They Work 205
UNIT 17 0nline Game 211
Text A Angry Wingless Birds are Taking Over 211
Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game 219
Reading Material Microsoft Pays$2.5bn for Minecraft Maker Mojang 220
参考文献 224